| Budget Amount *help |
¥390,000 (Direct Cost: ¥300,000、Indirect Cost: ¥90,000)
Fiscal Year 2018: ¥130,000 (Direct Cost: ¥100,000、Indirect Cost: ¥30,000)
Fiscal Year 2017: ¥130,000 (Direct Cost: ¥100,000、Indirect Cost: ¥30,000)
Fiscal Year 2016: ¥130,000 (Direct Cost: ¥100,000、Indirect Cost: ¥30,000)
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| Outline of Final Research Achievements |
Field trips and the study by observation are made to the PR facilities such as the corporate museum, the factory open to the public and the park with green land of the Ebi Senbei No Sato, Tokyo Kanefuku,Toshiba,Komatsu,KEPCO,Mitsubishi Heavy Industries, Nisshin Seifun,LIXIL, Yamato Soysauce & Miso, and Yokoo Daily Foods.
This study revealed the significance of such facilities making reference to the concept of experiential value and psychological differentiation. The study confirmed that they actuated and promoted favorable word-of-mouth advertising touching on their corporate brands through checking the Trip Advisor. Fusing education and entertainment which is, as it were edutainment, has strong psychological effects on the attendants, especially on children there. Also, the memoir of the study described the state of food education and the environmental management executed by some of the corporations stated above.
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