| Budget Amount *help |
¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000)
Fiscal Year 2018: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2017: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2016: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
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| Outline of Final Research Achievements |
Whereas expert consumers are willing to order a customized product among a wide variety of choices, novices are likely to feel it difficult to order the best product. It has been called ‘mass confusion’ caused by mass customization. Recently, firms try to solve the problem by product recommendation. Previous research on this topic has claimed that any recommendation systems result in customer satisfaction. In contrast, this research found better system in which the firm change a series of recommended products based on product attributes chosen by each customer in every step of the customization process.
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