| Budget Amount *help |
¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000)
Fiscal Year 2019: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2018: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2017: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2016: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
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| Outline of Final Research Achievements |
The main research findings are follows: First, in innovation communities where the most co-creation by consumers occur, the study revealed that high co-creation orientation among consumers (i.e., low mono-creation orientation) is not related to the quantity of user innovations (number or whether they occur), but affects the quality (functionality) of the innovations. Second, the study revealed the relationship between consumers' motivation to make things and the occurrence and disclosure of user innovation while taking into account the community that underlies co-creation. Third, the study revealed the impact on the buyer of the labeling of the product as a co-creation between the consumer and the company.
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