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The situation of price competition in supermarkets in France

Research Project

Project/Area Number 16K03970
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Commerce
Research InstitutionUniversity of Marketing and Distribution Sciences

Principal Investigator

MORIWAKI Takeko  流通科学大学, 人間社会学部, 准教授 (10353210)

Project Period (FY) 2016-04-01 – 2019-03-31
Project Status Completed (Fiscal Year 2018)
Budget Amount *help
¥2,210,000 (Direct Cost: ¥1,700,000、Indirect Cost: ¥510,000)
Fiscal Year 2018: ¥390,000 (Direct Cost: ¥300,000、Indirect Cost: ¥90,000)
Fiscal Year 2017: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2016: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Keywords大手流通業者 / スーパー / 低価格競争 / フランス / bio商品 / 大手流通業 / 流通小売業 / “Drive” / bioブーム / PB商品 / 低価格商品 / drive / e-commerce / 経営学
Outline of Final Research Achievements

The purpose of this study is clarify a part of conditions about price competition in the supermarkets in France. We focused especially relations between big retailers and suppliers. Small suppliers are in a difficult position for negotiation of a reasonable price with big retailers. They feel almost always the pressure of the lowering of price of their merchandises from big distributors. The cases of agriculturists in a financial predicament attracted much attention from the mass media. Farmers in organic farming is seeking a new market for their products; specialty stores for organic goods, direct sales, supermarkets and combination of these outlets. Support of Consumer for this movement is expanding. A recent trend in expansion of expenditure for organic production is a part of system that is obviously preferable to a stability for producer, consumer and distributor.

Academic Significance and Societal Importance of the Research Achievements

フランス小売業の売上高は大手小売業が過半以上を占めている。低価格商品の販売を消費者は好むが,小規模生産者にとって大手小売業との適正な納入価格交渉は容易ではない。消費者の健康志向や大手流通業に対する不信感などを背景に,質の良い商品に対する消費者の関心が高まっている。特に有機農産物の生産では従事者,耕作面積,販路が拡大している。彼らの販売チャネルは,スーパー,有機農産物専門店,直売,もしくはそれらの組み合わせにより成り立っている。生産・流通・消費のバランスのとれた関係の解決策の一つがこの方式であり,商品購買により彼らを支える消費者層の広がりは今後の求められるべき消費様式の一つであるといえよう。

Report

(4 results)
  • 2018 Annual Research Report   Final Research Report ( PDF )
  • 2017 Research-status Report
  • 2016 Research-status Report
  • Research Products

    (5 results)

All 2019 2018 2017

All Journal Article (1 results) (of which Peer Reviewed: 1 results,  Open Access: 1 results) Presentation (4 results) (of which Int'l Joint Research: 1 results)

  • [Journal Article] フランス大手小売業の‘Drive’の現状と小売業の課題2019

    • Author(s)
      森脇 丈子
    • Journal Title

      日仏経営学会誌

      Volume: 36

    • Related Report
      2018 Annual Research Report
    • Peer Reviewed / Open Access
  • [Presentation] フランスの冷凍食品事業の市場動向と販売網構築の取り組み―A社による取り組みを事例に―2018

    • Author(s)
      森脇 丈子
    • Organizer
      日本流通学会 関西・中四国部会(第124回)
    • Related Report
      2018 Annual Research Report
  • [Presentation] フランスの大手流通小売業における‘drive’をめぐる競争とその現状について2018

    • Author(s)
      森脇 丈子
    • Organizer
      日仏経営学会第72回全国大会
    • Related Report
      2018 Annual Research Report
  • [Presentation] Services de livraison à domicile de produits alimentaires pour les seniors en France et au Japon : création de valeurs par les proximités2018

    • Author(s)
      Claire CAPO, Odile CHANUT, Takeko MORIWAKI
    • Organizer
      21e Colloque E.Thil 2018
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] フランスの流通小売業をめぐる競争環境の変化について2017

    • Author(s)
      森脇 丈子
    • Organizer
      日本流通学会 関西・中四国部会
    • Place of Presentation
      京都大学吉田キャンパス(京都府京都市)
    • Year and Date
      2017-04-22
    • Related Report
      2016 Research-status Report

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Published: 2016-04-21   Modified: 2020-03-30  

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