| Budget Amount *help |
¥4,940,000 (Direct Cost: ¥3,800,000、Indirect Cost: ¥1,140,000)
Fiscal Year 2018: ¥2,080,000 (Direct Cost: ¥1,600,000、Indirect Cost: ¥480,000)
Fiscal Year 2017: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2016: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
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| Outline of Final Research Achievements |
This study clarified the current situation and problems of securing sales channels for Japanese agricultural products and foods in the Greater China market.
The points clarified in this study are as follows.① West Japan's exports became active after the earthquake.② Non-substitutability is emphasized in the export partner country, and differentiation was an absolute requirement.③For Japanese agricultural products and food, segment marketing for the middle class and above was weekly.
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