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The effects of names on cognitive processes: Cognitive science studies from the perspectives of Japanese features and naming behaviors

Research Project

Project/Area Number 16K16070
Research Category

Grant-in-Aid for Young Scientists (B)

Allocation TypeMulti-year Fund
Research Field Cognitive science
Research InstitutionYasuda Women's University (2018)
The University of Tokyo (2016-2017)

Principal Investigator

Honda Hidehito  安田女子大学, 心理学部, 講師 (60452017)

Research Collaborator Ueda Kazuhiro  
Matsuka Toshihiko  
Project Period (FY) 2016-04-01 – 2019-03-31
Project Status Completed (Fiscal Year 2018)
Budget Amount *help
¥4,030,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥930,000)
Fiscal Year 2018: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2017: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2016: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Keywords名前効果 / インタラクション / 表記効果 / 文字数効果 / カテゴリー判断 / 意思決定 / 認知科学
Outline of Final Research Achievements

The present research examined the effects of names on human cognitive processes and behaviors. In particular, we examined the effects of Japanese features in names and those of "naming behaviors" on human cognitive processes and behaviors. Our findings based on behavioral experiments and big data analyses were summarized with the following four points; 1) different Japanese scripts can produce different thinking processes, 2) evaluations for targets can be changed by the difference in word lengths in names, 3) familiarity of names can affect cognitive processes in making inferences, and 4) "naming behaviors"can develop more attachment for targets and effective interactions that can produce better relationships with the targets.

Academic Significance and Societal Importance of the Research Achievements

名前が私たちの認知に与える影響は従来から指摘されていたが、それらは欧米を中心とした英語に関する研究が中心であり、本研究のように、日本語の性質の影響について注目されることは非常に少なかった。本研究では、表記の効果、文字数の影響、なじみ深さの影響、また名前を付けるという行為の効果というこれまで先行研究で議論されてこなかった点を日本語の性質とともに議論を進め、成果が得られたことは学術的に意義が高い。また本研究の知見はマーケティング分野を中心として、実世界への応用も可能であり、社会的貢献も十分に期待できる成果が得られているといえる。

Report

(3 results)
  • 2018 Final Research Report ( PDF )
  • 2017 Annual Research Report
  • 2016 Research-status Report
  • Research Products

    (16 results)

All 2018 2017 2016

All Journal Article (5 results) (of which Peer Reviewed: 5 results,  Open Access: 2 results) Presentation (10 results) (of which Int'l Joint Research: 6 results) Book (1 results)

  • [Journal Article] Typicality or fluency? A Comparison of two hypotheses about cognitive effects of Japanese script2018

    • Author(s)
      Honda, H., Fujisaki, I., Matsuka, T., & Ueda, K.
    • Journal Title

      Experimental Psychology

      Volume: 印刷中

    • Related Report
      2017 Annual Research Report
    • Peer Reviewed
  • [Journal Article] The Wisdom of Crowds in Heuristics: Theoretical Analyses of Adaptive Nature from the Perspective of Collective Decision Making2017

    • Author(s)
      藤崎 樹、本田 秀仁、植田 一博
    • Journal Title

      Cognitive Studies: Bulletin of the Japanese Cognitive Science Society

      Volume: 24 Issue: 3 Pages: 284-299

    • DOI

      10.11225/jcss.24.284

    • NAID

      130006407228

    • ISSN
      1341-7924, 1881-5995
    • Related Report
      2017 Annual Research Report
    • Peer Reviewed / Open Access
  • [Journal Article] Familiarity-Matching: Experimental Study on Cognitive Processes and Ecological Rationality2017

    • Author(s)
      白砂 大、松香 敏彦、本田 秀仁、植田 一博
    • Journal Title

      Cognitive Studies: Bulletin of the Japanese Cognitive Science Society

      Volume: 24 Issue: 3 Pages: 328-343

    • DOI

      10.11225/jcss.24.328

    • NAID

      130006407240

    • ISSN
      1341-7924, 1881-5995
    • Related Report
      2017 Annual Research Report
    • Peer Reviewed / Open Access
  • [Journal Article] The difference in foresight using the scanning method between experts and non-experts2017

    • Author(s)
      Honda, H., Y. Washida, A. Sudo, Y. Wajima, K. Awata, and K. Ueda
    • Journal Title

      Technological Forecasting & Social Change

      Volume: 印刷中 Pages: 18-26

    • DOI

      10.1016/j.techfore.2017.03.005

    • Related Report
      2017 Annual Research Report 2016 Research-status Report
    • Peer Reviewed
  • [Journal Article] Communicative functions of directional verbal probabilities: Speaker’s choice, listener’s inference, and reference points2017

    • Author(s)
      Honda, H., & Yamagishi, K.
    • Journal Title

      The Quarterly Journal of Experimental Psychology

      Volume: 70 Issue: 10 Pages: 2141-2158

    • DOI

      10.1080/17470218.2016.1225779

    • Related Report
      2017 Annual Research Report 2016 Research-status Report
    • Peer Reviewed
  • [Presentation] Measure of the ability dominance of tournament systems and subjective judgment2018

    • Author(s)
      Maekawa, T., Honda, H., & Ueda, K.
    • Organizer
      The 10th International Conference on Knowledge and Smart Technology
    • Related Report
      2017 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Rethinking decision processes from a communicative perspective2017

    • Author(s)
      Honda, H., Matsuka, T., & Ueda, K.
    • Organizer
      The 38th Annual Meeting of the Society for Judgment and Decision Making
    • Related Report
      2017 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Decisions based on verbal probabilities: Decision bias or decision by sampling?2017

    • Author(s)
      Honda, H., Matsuka, T., & Ueda, K.
    • Organizer
      The 39th Annual Conference of the Cognitive Science Society
    • Related Report
      2017 Annual Research Report
    • Int'l Joint Research
  • [Presentation] On an effective and efficient method for exploiting "wisdom of crowds in one mind"2017

    • Author(s)
      Fujisaki, I., Honda, H., & Ueda, K.
    • Organizer
      The 39th Annual Conference of the Cognitive Science Society
    • Related Report
      2017 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Familiarity-matching in decision making: Experimental studies on cognitive processes and analyses of its ecological rationality2017

    • Author(s)
      Shirasuna, M., Honda, H., Matsuka, T., & Ueda, K.
    • Organizer
      The 39th Annual Conference of the Cognitive Science Society
    • Related Report
      2017 Annual Research Report
    • Int'l Joint Research
  • [Presentation] 記憶に基づく誤った信念の系統性:推論における正確性の個人差を説明できるのか?2016

    • Author(s)
      本田秀仁・松香敏彦・植田一博
    • Organizer
      日本認知科学第33回大会
    • Place of Presentation
      北海道大学(北海道札幌市)
    • Year and Date
      2016-09-16
    • Related Report
      2016 Research-status Report
  • [Presentation] 意味空間上の演算は汎用的な計算論的創造性に不可欠か?機械学習によるコンセプト創出手法の提案2016

    • Author(s)
      須藤明人・藤原直哉・徳田慶太・本田秀仁・植田一博
    • Organizer
      日本認知科学第33回大会
    • Place of Presentation
      北海道大学(北海道札幌市)
    • Year and Date
      2016-09-16
    • Related Report
      2016 Research-status Report
  • [Presentation] 未来洞察ワークショップ会議での非言語コミュニケーションの特徴分析2016

    • Author(s)
      鷲田祐一・本田秀仁・引谷幹彦
    • Organizer
      日本認知科学第33回大会
    • Place of Presentation
      北海道大学(北海道札幌市)
    • Year and Date
      2016-09-16
    • Related Report
      2016 Research-status Report
  • [Presentation] On the adaptive nature of memory-based false belief2016

    • Author(s)
      Honda, H., Matsuka, T., & Ueda, K.
    • Organizer
      The 38th Annual Conference of the Cognitive Science Society
    • Place of Presentation
      フィラデルフィア(アメリカ合衆国)
    • Year and Date
      2016-08-10
    • Related Report
      2016 Research-status Report
    • Int'l Joint Research
  • [Presentation] 記憶に基づく誤った信念の適応的性質2016

    • Author(s)
      本田秀仁・松香敏彦・植田一博
    • Organizer
      日本認知心理学会第14回大会
    • Place of Presentation
      広島大学(広島県東広島市)
    • Year and Date
      2016-06-18
    • Related Report
      2016 Research-status Report
  • [Book] 未来洞察のための思考法:シナリオによる問題解決(未来に関するアイデア生成のエキスパートとノンエキスパートは何が違うのか?: 認知プロセスの分析, pp. 147-161)2016

    • Author(s)
      本田秀仁・鷲田祐一・須藤明人・粟田恵吾・植田一博
    • Total Pages
      15
    • Publisher
      勁草書房
    • Related Report
      2016 Research-status Report

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Published: 2016-04-21   Modified: 2020-03-30  

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