| Budget Amount *help |
¥2,210,000 (Direct Cost: ¥1,700,000、Indirect Cost: ¥510,000)
Fiscal Year 2018: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2017: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2016: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
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| Outline of Final Research Achievements |
The purpose of this study is, within the environment that surrounds food and agriculture in Japan, which is dynamically transforming as a result of the progress of globalization, to elucidate how value chains, which are made up of the entities involved in production, processing.
Agricultural areas are made up of diverse trading and division-of-labor systems that emerge from a variety of sales channels in response to the location of the area, the characteristics of the agricultural products being produced, and the scale of production.
Within this diversity of production areas, it has become clear that, when dealing with branding strategies for agricultural products and the products they are processed into, not only product quality, but also the name of the producing area, its history and culture, the nature surrounding it, and historical episodes that may have occurred there, as well as certifications or evaluations, have a significant influence on value.
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