Development of basic theory based on the practice of local merchant
Project/Area Number |
16K17195
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Research Category |
Grant-in-Aid for Young Scientists (B)
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Allocation Type | Multi-year Fund |
Research Field |
Commerce
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Research Institution | Yamaguchi University |
Principal Investigator |
Matuda Atsuro 山口大学, 経済学部, 准教授 (60632693)
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Project Period (FY) |
2016-04-01 – 2020-03-31
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Project Status |
Completed (Fiscal Year 2019)
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Budget Amount *help |
¥3,900,000 (Direct Cost: ¥3,000,000、Indirect Cost: ¥900,000)
Fiscal Year 2019: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2018: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2017: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2016: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
|
Keywords | 小売業 / 品揃え / 商品取り扱い技術 / 参与観察 / ライフストーリー / 品揃え形成 / 品揃え物 / 商品取扱い技術 / 商人家族 / 商学 |
Outline of Final Research Achievements |
This research was conducted for the purpose of theoretically understanding the management of small retailers.The survey method is participant observation and life story interview. The survey collaborators are four fruit and vegetable stores and one grocery store. The theory used in the survey/analysis is a commercial theory related to sorting and goods handling skill. As a result, we were able to establish a theoretical framework for sorting and goods handling skill. First, the assortment was theorized by focusing on the state of the assortment, and the concepts of planned assortment, adaptive assortment and resolvable assortment were presented. Next, the goods handling skill was subdivided into analysis skill and sales skill, and inventory information and customer information were positioned as the basis information for exercising each.
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Academic Significance and Societal Importance of the Research Achievements |
本研究の成果によって、60年以上前から学会に蓄積されてきた商業理論について、一般理論から中範囲の理論へと展開することができた。また、その際の調査手法として、参与観察とライフストーリーインタビューの有効性を示すことができた。これらの成果は、日本商業学会において学会賞(奨励賞)として評価されている。 さらに、実務家を対象とした雑誌への寄稿および講演などを通じて、広く社会的な貢献を果たしている。
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Report
(5 results)
Research Products
(24 results)
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[Presentation] 商人家族概念の再考2016
Author(s)
渡邉孝一郎・松田温郎
Organizer
日本商業学会九州部会7月例会
Place of Presentation
熊本学園大学(熊本県、熊本市)
Year and Date
2016-07-30
Related Report
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[Presentation] 商人家族研究の課題2016
Author(s)
松田温郎・渡邉孝一郎
Organizer
第67回実践経営学会関西支部
Place of Presentation
京都産業大学(京都府、京都市)
Year and Date
2016-06-18
Related Report
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