• Search Research Projects
  • Search Researchers
  • How to Use
  1. Back to previous page

The research of the possibility in relationship marketing under the food safety and reliable conditions.

Research Project

Project/Area Number 17380136
Research Category

Grant-in-Aid for Scientific Research (B)

Allocation TypeSingle-year Grants
Section一般
Research Field Agro-economics
Research InstitutionKyushu University

Principal Investigator

HOTTA Kazuhiko  Kyushu University, Faculty of Agriculture, Associate Professor (00192740)

Co-Investigator(Kenkyū-buntansha) NOMIYAMA Toshio  Tokyo Agricultural and Engneering university, Faculty of Agriculture, Associate Professor (20242240)
SAKAZUME Hiroshi  Hokkaido University, Faculty of Agriculture, Associate Professor (80258665)
FUYUKI Katsuhito  Tohoku University, Faculty of Agriculture, Associate Professor (00229105)
SHINKAI Shoji  Kyushu University, Faculty of Agriculture, Assistant Professor (30335997)
TAMURA Kaoro  Fukuoka University, Faculty of Commerce, Professor (20258510)
Project Period (FY) 2005 – 2007
Project Status Completed (Fiscal Year 2007)
Budget Amount *help
¥15,910,000 (Direct Cost: ¥14,500,000、Indirect Cost: ¥1,410,000)
Fiscal Year 2007: ¥6,110,000 (Direct Cost: ¥4,700,000、Indirect Cost: ¥1,410,000)
Fiscal Year 2006: ¥4,500,000 (Direct Cost: ¥4,500,000)
Fiscal Year 2005: ¥5,300,000 (Direct Cost: ¥5,300,000)
Keywordsrelationship marketing / consumer / CHAID / depth psychology / 関係性マーケティング / 地産地消 / 関係性 / テキストマイニング
Research Abstract

In this research, the main purpose is to make clear the possibility in the relationship marketing under the food safety and reliable conditions.
First of all, in this research, we made clear the possibility of relationship marketing theoretically in agricultural sector. The results of the analysis lead to the conclusions that the possibility of relationship marketing in food business are widely expand and the relation between consumer behavior of milk consumption and milk production area are very important under the food safety and reliable conditions. And we also made clear that the value and behavior of consumer have strong relation to the choice of place and shops that consumer go to buy fruits and vegetables. The results of this analysis lead to the conclusions that marketing strategy and organizations of farmer's market has a strong relations to the value and behavior of consumers.
Second, we made clear the important points of organic rice production and marketing by using research data of Miyagi prefecture in Japan. And we made clear the constructing methods of relationship consumer and producer by using research data of farmers market in Japan, America and Italy. More, the result of this analysis lead to the conclusions that the constructing methods of relationship between the cooperative society and producing area of vegetables by using research data of a cooperative society and farmer.
In this research, we made clear the strategy and directions of the relationship marketing under the food safety and reliable conditions.

Report

(4 results)
  • 2007 Annual Research Report   Final Research Report Summary
  • 2006 Annual Research Report
  • 2005 Annual Research Report
  • Research Products

    (19 results)

All 2007 2006 2005

All Journal Article (15 results) (of which Peer Reviewed: 3 results) Presentation (2 results) Book (2 results)

  • [Journal Article] 消費者の価値観と店舗選択行動-農産物直売所の競争戦略構築にむけて-2007

    • Author(s)
      西 和盛・新開 章司・堀田 和彦
    • Journal Title

      農業経営研究 45巻2号

      Pages: 147-152

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2007 Annual Research Report 2007 Final Research Report Summary
    • Peer Reviewed
  • [Journal Article] 牛乳のおいしさと商品選択行動-店頭行動観察調査・IDB・質問紙調査・官能評価による包括的研究-2007

    • Author(s)
      細野 ひろみ・工藤 春代・新山 陽子
    • Journal Title

      農業経営研究 45巻2号

      Pages: 153-158

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2007 Annual Research Report 2007 Final Research Report Summary
    • Peer Reviewed
  • [Journal Article] 農産物直売所の経営戦略と組織に関する一考察-消費者の価値感と店舗選択行動をもとに-2007

    • Author(s)
      新開 章司・西 和盛・堀田 和彦
    • Journal Title

      農業経営研究 45巻2号

      Pages: 158-162

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2007 Annual Research Report 2007 Final Research Report Summary
    • Peer Reviewed
  • [Journal Article] The depth Psychology of Consumer and Choosing Behavior of shops in Agricultural Products2007

    • Author(s)
      Kazumori, Nishi, Shoji, Shinkai, Kazuhiko, Hotta
    • Journal Title

      Journal of Farm Management 45(2)

      Pages: 147-152

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2007 Final Research Report Summary
  • [Journal Article] The Strategy and Organizations in Farmers Market2007

    • Author(s)
      Shoji, Shinkai, Kazumori, Nishi, Kazuhiko, Hotta
    • Journal Title

      Journal of Farm Management 45(2)

      Pages: 158-162

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2007 Final Research Report Summary
  • [Journal Article] 酪農経営における作業役割分担とポジティブリスト2007

    • Author(s)
      堀田 和彦
    • Journal Title

      農村研究 104号

      Pages: 54-64

    • Related Report
      2006 Annual Research Report
  • [Journal Article] 進む米市場再編2007

    • Author(s)
      冬木 勝仁
    • Journal Title

      農業と経済 73・3

      Pages: 111-119

    • Related Report
      2006 Annual Research Report
  • [Journal Article] 先進野菜産地・企業を対象とした定点観測的研究の意義2006

    • Author(s)
      坂爪浩史, 朴 紅
    • Journal Title

      農業市場研究 15・2

      Pages: 70-76

    • Related Report
      2006 Annual Research Report
  • [Journal Article] 中国野菜企業の品質管理システム構築に伴うコスト増問題とその吸収策2006

    • Author(s)
      隋妹妍, 坂爪浩史, 岩元泉
    • Journal Title

      農業市場研究 15・2

      Pages: 88-96

    • NAID

      110009873037

    • Related Report
      2006 Annual Research Report
  • [Journal Article] 地産地消の全国的動向と課題2006

    • Author(s)
      野見山 敏雄
    • Journal Title

      農業市場研究 15・2

      Pages: 3-11

    • Related Report
      2006 Annual Research Report
  • [Journal Article] 食に関する安全・安心と牛肉ブランド化の方向2005

    • Author(s)
      堀田 和彦
    • Journal Title

      畜産の研究 59・5

      Pages: 549-556

    • NAID

      40006739006

    • Related Report
      2005 Annual Research Report
  • [Journal Article] 米に係わるエコビジネスの現状と展望2005

    • Author(s)
      冬木 勝仁
    • Journal Title

      東北農村文化運動 8

      Pages: 61-67

    • Related Report
      2005 Annual Research Report
  • [Journal Article] 冷凍野菜輸入企業による残留農薬事件への対応2005

    • Author(s)
      隋妹妍, 坂爪浩史, 岩元泉
    • Journal Title

      農業市場研究 14・2

      Pages: 55-63

    • NAID

      110009872956

    • Related Report
      2005 Annual Research Report
  • [Journal Article] 対日加工野菜輸出産地における品質管理システムの形成過程 -中国莱陽地域の中堅加工企業による残留農薬事件への対応-2005

    • Author(s)
      隋妹妍, 坂爪浩史, 岩元泉
    • Journal Title

      農業市場研究 14・1

      Pages: 11-19

    • NAID

      110009872921

    • Related Report
      2005 Annual Research Report
  • [Journal Article] 低食料自給率下における地産地消-その意義と課題-2005

    • Author(s)
      野見山 敏雄
    • Journal Title

      農業経済研究 77・3

      Pages: 140-151

    • NAID

      10016947217

    • Related Report
      2005 Annual Research Report
  • [Presentation] アジアにおける米消費パターンと消費者の米消費行動2007

    • Author(s)
      堀田 和彦
    • Organizer
      日本消費者行動研究学会
    • Place of Presentation
      九州産業大学
    • Year and Date
      2007-12-15
    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2007 Annual Research Report 2007 Final Research Report Summary
  • [Presentation] The Diet Patterns and Consumer's Behavior of Rice In Asian Countries2007

    • Author(s)
      Kazuhiko, Hotta
    • Organizer
      Conference of Japan Association for Consumer Studies 17
    • Place of Presentation
      Kyushu Industrial University
    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2007 Final Research Report Summary
  • [Book] 中国野菜企業の輸出戦略-残留農薬事件の衝撃と克服過程-2006

    • Author(s)
      坂爪浩史, 朴 紅, 坂下明彦編著
    • Total Pages
      191
    • Publisher
      筑波書房
    • Related Report
      2006 Annual Research Report
  • [Book] 農業経営の新展開とネットワーク2005

    • Author(s)
      坂爪 浩史
    • Total Pages
      268
    • Publisher
      農林統計協会
    • Related Report
      2005 Annual Research Report

URL: 

Published: 2005-04-01   Modified: 2016-04-21  

Information User Guide FAQ News Terms of Use Attribution of KAKENHI

Powered by NII kakenhi