| Budget Amount *help |
¥2,300,000 (Direct Cost: ¥2,300,000)
Fiscal Year 2006: ¥800,000 (Direct Cost: ¥800,000)
Fiscal Year 2005: ¥1,500,000 (Direct Cost: ¥1,500,000)
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| Research Abstract |
Analysis in Chapter. 1 and 2 are based on the POS (point-of-sales) data supplied by 5 large convenience store chains. The data from 287 stores around the Tokyo metropolitan area are available for this study, while the chain operates several hundred stores in the same area. Classification of store types is proposed through the analysis of diversity in the pattern of sales by commodity groups. Along the line of the proposed store types, systematic interpretation is given for the correlation between diversity in the pattern of sales and that in the store locations.
The result of factor analysis by the commodity groups suggests five factors to explain the sales patterns of convenience stores, and according to the result of cluster analysis on each factor loading, stores are classified into the seven types.
Convenience stores, with its advantage in one-stop shopping, are said to acquire a part of potential sales of supermarkets and other competitors. This assertion has been proved through the analysis of POS data. Such aspect in the functions of convenience stores basically reflects the retailers' competition in the local market. It is noteworthy, however, the younger customers show different pattern of store choice behavior from older ones. It is also notable that some convenience stores show a clear-cut change in sales patterns by day and night, with office workers' or college students' needs in the daytime and local residents' 'replacement' needs at night.
With Chapter 3, I examined a business condition characteristic, a location strategy, and growth possibility about "shop99". As a result, In Tokyo metropolitan area, the place where "SHOP99" could open a store was still had a lot, and potential number 850 rose near. However, population density is low in the local city zone, and there are few small households which SHOP99 assumes a target. On this account there is remarkably little room where SHOP99 can open a store.
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