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Experimental examinations and a modeling study of multiattribute decision making

Research Project

Project/Area Number 17530535
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeSingle-year Grants
Section一般
Research Field Experimental psychology
Research InstitutionRikkyo University

Principal Investigator

TSUZUKI Takashi  Rikkyo University, Department of Psychology, Professor (70207421)

Co-Investigator(Kenkyū-buntansha) RYOJI Yukihiro  Kyoto Gakuen University, Department of Human Culture, Associate Professor (60240628)
HONMA Motoyasu  Rikkyo University, Department of Psychology, Assistant Professor (20434194)
河野 康成  立教大学, 社会学部, 助手 (70366920)
Project Period (FY) 2005 – 2007
Project Status Completed (Fiscal Year 2007)
Budget Amount *help
¥3,770,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥270,000)
Fiscal Year 2007: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2006: ¥700,000 (Direct Cost: ¥700,000)
Fiscal Year 2005: ¥1,900,000 (Direct Cost: ¥1,900,000)
Keywordsmultiattribute decision making / context effect / eye tracking analysis / connectionist model / attraction effect / compromise effect / similarity effect / 眼球運動
Research Abstract

Three much-studied findings regarding context-dependent choice warrant special attention since they constitute violations of axioms that are fundamental to rational choice. These findings include the attraction effect, the similarity effect, and the compromise effect. In multiattribute decision-making, all these effects occur with the addition of a third alternative to a two-alternative choice set. One hundred and forty-four undergraduates participated in an experiment wherein twenty hypothetical purchase problems were presented. The problems comprised three alternatives described along two attributes. Significant effects resulted from manipulating the third alternative for choice proportions, confidence ratings, and reaction time. These results support our stochastic comparison-grouping model of multiattribute, multialternative choice processes.
We propose a stochastic comparison-grouping theory of multialternative decision-making to explain the three context-induced violations of rati … More onal choice. The attraction and similarity effects are explained by stochastic comparison grouping, according to which similar alternatives are compared more often than dissimilar ones. The compromise effect is explained by the assumption that goodness is perceived according to a basic psychophysical function, in addition to the comparison grouping mechanism.
In order to further test the theoretical assumptions of our model, we formulated an experiment to study the role of eye movement in multiattribute, multialternative processes. We used an eye movement recorder to examine the underlying cognitive process of these context effects in multiattribute decision-making. Seventeen undergraduates participated in an experiment where they were presented with twelve hypothetical purchase problems comprising three alternatives described along two attributes. Significant effects resulted from manipulating the third alternative for choice proportions, fixation duration, and frequency of saccade. These results support our stochastic comparison-grouping model of multiattribute decision-making processes. Less

Report

(4 results)
  • 2007 Annual Research Report   Final Research Report Summary
  • 2006 Annual Research Report
  • 2005 Annual Research Report
  • Research Products

    (34 results)

All 2008 2007 2006 2005

All Journal Article (14 results) (of which Peer Reviewed: 1 results) Presentation (16 results) Book (4 results)

  • [Journal Article] 追求-後悔尺度による意思決定スタイルの測定-尺度の信頼性と自己肯定意識尺度との関係に関する検討-2008

    • Author(s)
      都築 誉史
    • Journal Title

      応用社会学研究(立教大学社会学部紀要) 50

      Pages: 93-104

    • NAID

      110006621664

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2007 Annual Research Report 2007 Final Research Report Summary
  • [Journal Article] The measurement of decision-making style by using the maximization and regret scale : Validity of the maximization and regret scales and the relationship between the maximization and self-consciousness scales2008

    • Author(s)
      Takashi Tsuzuki
    • Journal Title

      The Journal of Applied Sociology 50

      Pages: 93-104

    • NAID

      110006621664

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2007 Final Research Report Summary
  • [Journal Article] 購買意思決定において参照される商品属性に関する探索的分析2006

    • Author(s)
      都築 誉史・松井 博史・木村 泰之
    • Journal Title

      応用社会学研究(立教大学社会学部紀要) 48

      Pages: 37-52

    • NAID

      110004411365

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2007 Final Research Report Summary
  • [Journal Article] 多属性意思決定における文脈効果に関するモデル研究の動向2006

    • Author(s)
      都築 誉史・松井 博史
    • Journal Title

      立教大学心理学研究 48

      Pages: 69-79

    • NAID

      110005328484

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2007 Final Research Report Summary
    • Peer Reviewed
  • [Journal Article] フレーミングによる漸進的/急進的な意思決定に関する実験的検討2006

    • Author(s)
      松井 博史・都築 誉史
    • Journal Title

      応用社会学研究(立教大学社会学部紀要) 48

      Pages: 205-211

    • NAID

      110004411423

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2007 Final Research Report Summary
  • [Journal Article] An exploratory analysis of the referential attributes of products in purchase decision making2006

    • Author(s)
      Takashi Tsuzuki, et. al.
    • Journal Title

      The Journal of Applied Sociology 48

      Pages: 37-52

    • NAID

      110004411365

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2007 Final Research Report Summary
  • [Journal Article] New trends in modeling studies on context effects in multiattribute decision making2006

    • Author(s)
      Takashi Tsuzuki, Hiroshi Matsui
    • Journal Title

      Rikkyo Psychological Research 48

      Pages: 69-79

    • NAID

      110005328484

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2007 Final Research Report Summary
  • [Journal Article] An experimental examination of gradual/radical decision making by framing2006

    • Author(s)
      Hiroshi Matsui, Takashi Tsuzuki
    • Journal Title

      The Journal of Applied Sociology 48

      Pages: 205-211

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2007 Final Research Report Summary
  • [Journal Article] 多属性意思決定における非合理的な文脈効果に関する実験的検討2006

    • Author(s)
      都築誉史, 松井博史
    • Journal Title

      日本認知心理学会第4回大会発表論文集

      Pages: 34-34

    • NAID

      130004587019

    • Related Report
      2006 Annual Research Report
  • [Journal Article] 多属性意思決定における文脈効果と属性の相対的重視度-魅力効果、類似性効果、妥協効果に関する検討-2006

    • Author(s)
      都築誉史, 松井博史
    • Journal Title

      日本行動計量学会第34回大会発表論文抄録集

      Pages: 150-151

    • Related Report
      2006 Annual Research Report
  • [Journal Article] Context effects in multiattribute decision marking : Examining attraction, similarity and compromise effects2006

    • Author(s)
      Takashi Tsuzuki, Hiroshi Matsui
    • Journal Title

      Abstract of the 27th Annual Conference of Society for Judgment and Decision Marking

      Pages: 30-30

    • Related Report
      2006 Annual Research Report
  • [Journal Article] 多属性意思決定における文脈効果に関するモデル研究の動向2006

    • Author(s)
      都築誉史, 松井博史
    • Journal Title

      立教大学心理学研究 第48巻

      Pages: 69-79

    • NAID

      110005328484

    • Related Report
      2005 Annual Research Report
  • [Journal Article] 購買意思決定において参照される商品属性に関する探索的分析2006

    • Author(s)
      都築誉史, 松井博史, 木村泰之
    • Journal Title

      応用社会学研究(立教大学社会学部紀要) 第48巻

      Pages: 37-52

    • NAID

      110004411365

    • Related Report
      2005 Annual Research Report
  • [Journal Article] フレーミングによる漸進的/急進的な意思決定に関する実験的検討2006

    • Author(s)
      松井博史, 都築誉史
    • Journal Title

      応用社会学研究(立教大学社会学部紀要) 第48巻

      Pages: 205-211

    • NAID

      110004411423

    • Related Report
      2005 Annual Research Report
  • [Presentation] An eye-tracking analysis of context effects in multi-attribute,multi-alternative decision making:Examining the attraction effect and the compromise effect2008

    • Author(s)
      Tsuzuki, T., Shirai, T., Ohta, A., Matsui, H., & Honma, M.
    • Organizer
      The XXIX International Congress of Psychology, PS-Mon-pm/113
    • Place of Presentation
      ベルリン(ドイツ)
    • Year and Date
      2008-07-21
    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2007 Final Research Report Summary
  • [Presentation] An eye tracking analysis of context effects in multiattribute, multialternative edcision-making : Examining the attraction effect and the compromise effect2008

    • Author(s)
      Takashi Tsuzuki
    • Organizer
      The International Congress of Psychology, Scheduled for
    • Place of Presentation
      Berlin(Germany)
    • Year and Date
      2008-07-21
    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2007 Final Research Report Summary
  • [Presentation] 反実仮想と運の認知が後続の選択行動に及ぼす効果2007

    • Author(s)
      太田 亨・都築 誉史
    • Organizer
      日本社会心理学会第48回大会発表論文集(p. 338-339)
    • Place of Presentation
      早稲田大学
    • Year and Date
      2007-09-22
    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2007 Final Research Report Summary
  • [Presentation] Effects of counterfactual thinking and the cognition of luck on successive selection behavior2007

    • Author(s)
      Akira Ohta
    • Organizer
      The Japanese Society of Social Psychology
    • Place of Presentation
      Waseda University
    • Year and Date
      2007-09-22
    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2007 Final Research Report Summary
  • [Presentation] 眼球運動測定による多属性意思決定における妥協効果の分析2007

    • Author(s)
      都築 誉史・白井 俊行・太田 亨・本間 元康・松井 博史
    • Organizer
      日本心理学会第71回大会発表論文集(p. 885)
    • Place of Presentation
      東洋大学
    • Year and Date
      2007-09-20
    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2007 Final Research Report Summary
  • [Presentation] An eye tracking analysis of the compromise effect in multiattribute decision making2007

    • Author(s)
      Takashi Tsuzuki
    • Organizer
      The Japanese psychological Association
    • Place of Presentation
      Toyo University
    • Year and Date
      2007-09-20
    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2007 Final Research Report Summary
  • [Presentation] 眼球運動測定による多属性意思決定における妥協効果の分析2007

    • Author(s)
      都築 誉史・白井 俊行・太田 亨・本間 元康・松井 博史
    • Organizer
      日本心理学会第71回大会(発表論文集, p.885)
    • Place of Presentation
      東洋大学
    • Year and Date
      2007-09-20
    • Related Report
      2007 Annual Research Report
  • [Presentation] 眼球運動測定による多属性意思決定における魅力効果の分析2007

    • Author(s)
      都築 誉史・太田 享・白井 俊行・松井 博史・本間 元康
    • Organizer
      日本認知心理学会第5回大会発表論文集(p. 34)
    • Place of Presentation
      京都大学
    • Year and Date
      2007-05-27
    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2007 Final Research Report Summary
  • [Presentation] An eye tracking analysis of the attraction effect in multiattribute decision making2007

    • Author(s)
      Takashi Tsuzuki
    • Organizer
      The Japanese Society for Cognitive Psychology
    • Place of Presentation
      Kyoto University
    • Year and Date
      2007-05-27
    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2007 Final Research Report Summary
  • [Presentation] 眼球運動測定による多属性意思決定における魅力効果の分析2007

    • Author(s)
      都築 誉史・太田 亨・白井 俊行・松井 博史・本間 元康
    • Organizer
      日本認知心理学会第5回大会(発表論文集, p.34)
    • Place of Presentation
      京都大学
    • Year and Date
      2007-05-27
    • Related Report
      2007 Annual Research Report
  • [Presentation] Context effects in multi-attribute,multi-alternative decision making:Examining the attraction effect,the similarity effect,and the compromise effect2006

    • Author(s)
      Takashi Tsuzuki & Hiroshi Matsui
    • Organizer
      Abstract of the 27th Annual Conference of Society for Judgment and Decision Making, p. 30.
    • Place of Presentation
      ヒューストン(米国)
    • Year and Date
      2006-11-11
    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2007 Final Research Report Summary
  • [Presentation] Context effects in multiattribute, multialternative decision making : Examining the attraction effect, the similarity effect, and the compromise effect2006

    • Author(s)
      Takashi Tsuzuki
    • Organizer
      Society for Judgment and Decision Making
    • Place of Presentation
      Houston(USA)
    • Year and Date
      2006-11-11
    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2007 Final Research Report Summary
  • [Presentation] 多属性意思決定における文脈効果と属性の相対的重視度-魅力効果,類似性効果,妥協効果に関する検討-2006

    • Author(s)
      都築 誉史・松井 博史
    • Organizer
      日本行動計量学会第34回大会発表論文抄録集(p. 150-151)
    • Place of Presentation
      聖学院大学
    • Year and Date
      2006-09-12
    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2007 Final Research Report Summary
  • [Presentation] The context effects in multiattribute decision making and the comparative importance of each attribute : Examining the attraction effect, the similarity effect, and the compromise effect2006

    • Author(s)
      Takashi Tsuzuki
    • Organizer
      The Behaviormetric Society of Japan
    • Place of Presentation
      Seigakuin University
    • Year and Date
      2006-09-12
    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2007 Final Research Report Summary
  • [Presentation] 多属性意思決定における非合理的な文脈効果に関する実験的検討2006

    • Author(s)
      都築 誉史・松井 博史
    • Organizer
      日本認知心理学会第4回大会発表論文集(p. 34)
    • Place of Presentation
      中京大学
    • Year and Date
      2006-08-02
    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2007 Final Research Report Summary
  • [Presentation] An experimental examination of inational context effects in multiattribute decision making2006

    • Author(s)
      Takashi Tsuzuki
    • Organizer
      The Japanese Society for Cognitive Psychology
    • Place of Presentation
      Chukyo University
    • Year and Date
      2006-08-02
    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2007 Final Research Report Summary
  • [Book] 11.1 知識と言語理解 (心理学総合事典)(海保博之他監修)2006

    • Author(s)
      都築誉史
    • Publisher
      朝倉書店
    • Related Report
      2006 Annual Research Report
  • [Book] 高次認知のコネクショニストモデル-ニューラルネットワークと記号的コネクショニズム-2005

    • Author(s)
      都築 誉史・楠見 孝
    • Total Pages
      222
    • Publisher
      共立出版
    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2007 Final Research Report Summary
  • [Book] Connectionist modeling of higher-level cognitive Processes : Neural network and symbolic connectionism2005

    • Author(s)
      Takashi Tsuzuki, Takashi Kusumi
    • Total Pages
      222
    • Publisher
      Tokyo : Kyoritsu publishing
    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2007 Final Research Report Summary
  • [Book] 高次認知のコネクショニストモデル-ニューラルネットワークと記号的コネクショニズム-2005

    • Author(s)
      都築誉史, 楠見孝
    • Total Pages
      222
    • Publisher
      共立出版
    • Related Report
      2005 Annual Research Report

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Published: 2005-04-01   Modified: 2024-10-23  

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