| Research Abstract |
The purpose of this study is to clarify influence to give an economic efficiencies and the local food economic system through a supply chain management theory. The object good is mainly called traditional food. As estimation of the demand function by scanner data, we understand the following points with a characteristic of those consumption. 1. In comparison with the NB goods of the major food company, the degree of feelings such as the use of organic materials and domestic materials or the degree of traditional manufacturing industry is high. 2. However, it is not tied to a volume. 3. Because the own price elasticity is comparatively high, we can expect the growth of the demand depending on a price. In addition, I can point out the following points by the demand for Florida orange juice analysis in U.S.A. 1. Campaign advertisement of the Florida fruit part lets an average of 3.31% - 7.67% consumptions increase. 2. Retail profit increases an average of 5.75・13.32 dollars for a sample p
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eriod. 3. However, a precedent study is similar, and the brand advertisement of the orange juice supports the conclusion that there is not in a meaningful determinant for orange juice demand. In addition, despite a local food company, they depend on the introduction from the other area for many of materials including the import from the foreign countries. Therefore the effect to give the area by increases in production was small even if we watched a result by the industrial linkage analysis in the level. There are the following marks in this background. 1. If it is domestic production even if the consumer is not a local product, there is a safe feeling relief. 2. They tend to prefer the thing of the local brand product to a local product. For example, an increase in production of 1% lets you increase 1.0087% for the amount of gross domestic product in the case of grain and grain flour made when we watch an effect by the use of domestic materials (to a second ripple effect). The increase of the domestic turnout is not limited to only the section concerned and understands that I influence the broad industrial section in this way. Less
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