| Co-Investigator(Kenkyū-buntansha) |
李 銀星 東北大学, 経済学研究科, 特任助教 (00845084)
石垣 司 東北大学, 経済学研究科, 准教授 (20469597)
佐藤 忠彦 筑波大学, ビジネスサイエンス系, 教授 (40400626)
中野 純司 中央大学, 国際経営学部, 教授 (60136281)
近藤 文代 筑波大学, システム情報系, 講師 (40322010)
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| Budget Amount *help |
¥25,480,000 (Direct Cost: ¥19,600,000、Indirect Cost: ¥5,880,000)
Fiscal Year 2021: ¥4,680,000 (Direct Cost: ¥3,600,000、Indirect Cost: ¥1,080,000)
Fiscal Year 2020: ¥5,070,000 (Direct Cost: ¥3,900,000、Indirect Cost: ¥1,170,000)
Fiscal Year 2019: ¥6,110,000 (Direct Cost: ¥4,700,000、Indirect Cost: ¥1,410,000)
Fiscal Year 2018: ¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000)
Fiscal Year 2017: ¥5,200,000 (Direct Cost: ¥4,000,000、Indirect Cost: ¥1,200,000)
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| Outline of Final Research Achievements |
Acquisition of knowledge through the integration of theories and analytical methods across disciplines is required in modern society. By sharing this idea, the research on incorporating machine learning methods into marketing models is recognized as urgent issues to fill the gap between practice and academic research in marketing. We have systematically conducted research on developing models with the social media information and subject’s heterogeneity. The research results were published through academic papers and conference presentations. Specifically, there are a total of 38 journal articles, of which peer-reviewed articles. There were 33 papers and 4 internationally co-authored papers, and a total of 36 presentations were made at academic conferences, of which 9 were obtained at international conferences.
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