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Effects of the feelings of kawaii on psychophysiological states and social relations

Research Project

Project/Area Number 17H02651
Research Category

Grant-in-Aid for Scientific Research (B)

Allocation TypeSingle-year Grants
Section一般
Research Field Experimental psychology
Research InstitutionOsaka University

Principal Investigator

Nittono Hiroshi  大阪大学, 人間科学研究科, 教授 (20304371)

Co-Investigator(Kenkyū-buntansha) 吉田 綾乃  東北福祉大学, 総合福祉学部, 教授 (10367576)
小森 政嗣  大阪電気通信大学, 情報通信工学部, 教授 (60352019)
金井 嘉宏  東北学院大学, 教養学部, 准教授 (60432689)
川本 大史  中部大学, 人文学部, 講師 (50761079)
Project Period (FY) 2017-04-01 – 2020-03-31
Project Status Completed (Fiscal Year 2020)
Budget Amount *help
¥17,810,000 (Direct Cost: ¥13,700,000、Indirect Cost: ¥4,110,000)
Fiscal Year 2019: ¥3,120,000 (Direct Cost: ¥2,400,000、Indirect Cost: ¥720,000)
Fiscal Year 2018: ¥6,500,000 (Direct Cost: ¥5,000,000、Indirect Cost: ¥1,500,000)
Fiscal Year 2017: ¥8,190,000 (Direct Cost: ¥6,300,000、Indirect Cost: ¥1,890,000)
Keywords実験系心理学 / 感情 / 感性 / 心理生理学
Outline of Final Research Achievements

This research conceptualized the popular Japanese word "kawaii" (often translated as "cute" in English) as an emotion that occurs when one encounters an object. Various experiments and surveys were conducted to examine how this emotion affects peoples' feelings and behavior. The results showed, for example, that people had a behavioral approach tendency toward infant faces, that the facial smiling muscles were more activated when one was evaluating a face in terms of kawaii than in terms of beauty, and that elderly people saw an object as kawaii not because of its appearance but because of its relation to them. Moreover, a new multivariate algorithm was developed to produce a personalized object (e.g., shape, color) that was seen as having a greater level of kawaii for that person.

Academic Significance and Societal Importance of the Research Achievements

「かわいい」を愛好する文化は日本で発展したといわれるが,日本にかぎられる現象ではない。今回実施した国際比較調査で,「かわいい」に類する感情は世界中で認められ,好意的に捉えられていることが確認できた。かわいさの知覚やそれがもたらす感情について,文化論を超えた科学的アプローチを行うことにより,国際的に通用する研究テーマとなる。本研究の成果は,「かわいい」感情を用いて,日常生活のストレスや不安を改善するトレーニングにもつながると考えられる。

Report

(4 results)
  • 2020 Final Research Report ( PDF )
  • 2019 Annual Research Report
  • 2018 Annual Research Report
  • 2017 Annual Research Report
  • Research Products

    (23 results)

All 2021 2020 2019 2018 2017 Other

All Journal Article (10 results) (of which Int'l Joint Research: 3 results,  Peer Reviewed: 6 results,  Open Access: 4 results) Presentation (9 results) (of which Int'l Joint Research: 2 results) Book (1 results) Remarks (3 results)

  • [Journal Article] Cross-Cultural Comparisons of the Cute and Related Concepts in Japan, the United States, and Israel2021

    • Author(s)
      Nittono Hiroshi、Lieber-Milo Shiri、Dale Joshua P.
    • Journal Title

      SAGE Open

      Volume: 11 Issue: 1 Pages: 1-16

    • DOI

      10.1177/2158244020988730

    • Related Report
      2019 Annual Research Report
    • Peer Reviewed / Open Access / Int'l Joint Research
  • [Journal Article] 「かわいい」と食品:実験心理学の視点から2021

    • Author(s)
      入戸野 宏
    • Journal Title

      食品と科学

      Volume: 63 Pages: 66-69

    • Related Report
      2019 Annual Research Report
  • [Journal Article] かわいさの知覚とそれにともなう感情・行動2020

    • Author(s)
      入戸野 宏
    • Journal Title

      児童心理学の進歩

      Volume: 59 Pages: 1-24

    • Related Report
      2019 Annual Research Report
    • Peer Reviewed
  • [Journal Article] 高齢者にとっての“かわいい”の概念と構成要素2020

    • Author(s)
      豊島 彩・入戸野 宏
    • Journal Title

      老人社会科学

      Volume: 41 Pages: 409-419

    • NAID

      130007971031

    • Related Report
      2019 Annual Research Report
    • Peer Reviewed
  • [Journal Article] 心理生理学のすすめ-ハイレゾから「かわいい」までー2020

    • Author(s)
      入戸野 宏
    • Journal Title

      生産と技術

      Volume: 72 Pages: 94-97

    • NAID

      40022119183

    • Related Report
      2019 Annual Research Report
    • Open Access
  • [Journal Article] How the Japanese term kawaii is perceived outside of Japan: A study in Israel2019

    • Author(s)
      Lieber-Milo, S., & Nittono, H.
    • Journal Title

      SAGE Open

      Volume: 9 Issue: 3 Pages: 1-7

    • DOI

      10.1177/2158244019869904

    • Related Report
      2019 Annual Research Report
    • Peer Reviewed / Open Access / Int'l Joint Research
  • [Journal Article] From a word to a commercial power: A brief introduction to the kawaii aesthetics in contemporary Japan2019

    • Author(s)
      Lieber-Milo, S., & Nittono, H.
    • Journal Title

      Innovative Research in Japanese Studies

      Volume: 3 Pages: 13-32

    • NAID

      120006765655

    • Related Report
      2019 Annual Research Report
    • Peer Reviewed / Open Access / Int'l Joint Research
  • [Journal Article] 「かわいい」スパイラルを起こそう2019

    • Author(s)
      入戸野 宏
    • Journal Title

      FRAGRANCE JOURNAL

      Volume: 47 Pages: 2-3

    • Related Report
      2019 Annual Research Report
  • [Journal Article] Approach-avoidance responses to curved vs. angular objects: A facial EMG study [Proceedings]2018

    • Author(s)
      Yagi, Y., Tomita, A., & Nittono, H.
    • Journal Title

      International Journal of Psychophysiology

      Volume: 131S Pages: S176-S177

    • DOI

      10.1016/j.ijpsycho.2018.07.463

    • Related Report
      2018 Annual Research Report
    • Peer Reviewed
  • [Journal Article] 「かわいい」と心理学2018

    • Author(s)
      入戸野 宏
    • Journal Title

      日本建築学会(編)「かわいい」と建築 海文堂

      Volume: NA Pages: 223-229

    • Related Report
      2018 Annual Research Report
  • [Presentation] Can a robot’s touches express the feeling of kawaii toward an object?2020

    • Author(s)
      Okada, Y., Kimoto, M., Iio, T., Shimohara, K., Nittono, H., & Shiomi, M.
    • Organizer
      International Conference on Intelligent Robots and Systems (IROS)
    • Related Report
      2019 Annual Research Report
    • Int'l Joint Research
  • [Presentation] かわいさの程度を操作した幼児顔に対する事象関連電位2020

    • Author(s)
      熊谷 美雪・入戸野 宏
    • Organizer
      第38回日本生理心理学会大会
    • Related Report
      2019 Annual Research Report
  • [Presentation] マネキン課題を用いた幼児顔に対する潜在的な接近傾向の検討2020

    • Author(s)
      富田 瑛智・八木 佑都・入戸野 宏
    • Organizer
      日本認知心理学会第18回大会
    • Related Report
      2019 Annual Research Report
  • [Presentation] 特性・状態向社会性尺度の作成と信頼性・妥当性の検証2018

    • Author(s)
      川本大史・吉田綾乃・金井嘉宏・入戸野 宏
    • Organizer
      日本社会心理学会第59回大会
    • Related Report
      2018 Annual Research Report
  • [Presentation] 接近―回避動機づけを測る潜在連合テスト(IAT)の比較2018

    • Author(s)
      八木佑都・富田瑛智・入戸野 宏
    • Organizer
      日本認知心理学会第16回大会
    • Related Report
      2018 Annual Research Report
  • [Presentation] かわいさのプライミングが社会的価値志向性に及ぼす影響2018

    • Author(s)
      吉田綾乃・金井嘉宏・川本大史・入戸野 宏
    • Organizer
      日本心理学会第82回大会
    • Related Report
      2018 Annual Research Report
  • [Presentation] 魅力・かわいい・化粧2018

    • Author(s)
      入戸野 宏
    • Organizer
      日本心理学会第82回大会(公募シンポジウム「顔魅力の心理学」)
    • Related Report
      2018 Annual Research Report
  • [Presentation] Approach-avoidance responses to curved vs. angular objects: A facial EMG study2018

    • Author(s)
      Yagi, Y., Tomita, A., & Nittono, H.
    • Organizer
      19th World Congress of Psychophysiology (IOP2018)
    • Related Report
      2018 Annual Research Report
  • [Presentation] Kawaii/cute aesthetics in contemporary Japan2017

    • Author(s)
      Lieber Milo, S., & Nittono, H.
    • Organizer
      The Third Biennial IAJS (Israeli Association of Japanese Studies) Conference
    • Related Report
      2017 Annual Research Report
    • Int'l Joint Research
  • [Book] 「かわいい」のちから:実験で探るその心理2019

    • Author(s)
      入戸野 宏
    • Total Pages
      248
    • Publisher
      化学同人
    • ISBN
      475981681X
    • Related Report
      2019 Annual Research Report
  • [Remarks] 「かわいい」の心理学

    • URL

      https://cplnet.jp/kawaii/

    • Related Report
      2019 Annual Research Report
  • [Remarks]

    • URL

      http://cplnet.jp/kawaii.html

    • Related Report
      2018 Annual Research Report
  • [Remarks]

    • URL

      http://cplnet.jp/kawaii.html

    • Related Report
      2017 Annual Research Report

URL: 

Published: 2017-04-28   Modified: 2022-01-27  

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