• Search Research Projects
  • Search Researchers
  • How to Use
  1. Back to previous page

The study of the effect of facial expressions on product appeal and consumer decision-making

Research Project

Project/Area Number 17H07140
Research Category

Grant-in-Aid for Research Activity Start-up

Allocation TypeSingle-year Grants
Research Field Commerce
Research InstitutionUniversity of the Ryukyus

Principal Investigator

TAKAHASHI Nozomi  琉球大学, 大学評価IRマネジメントセンター, 講師 (10805964)

Project Period (FY) 2017-08-25 – 2019-03-31
Project Status Completed (Fiscal Year 2018)
Budget Amount *help
¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2018: ¥130,000 (Direct Cost: ¥100,000、Indirect Cost: ¥30,000)
Fiscal Year 2017: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Keywords社会系心理学 / 表情 / 広告 / モデルの魅力 / 性別 / 商品の好ましさ
Outline of Final Research Achievements

Although several studies have proved that smiling enhances attractiveness, how a model’s facial expression might affect fashion advertising remains largely unknown. This study aims to examine the effect of models’ facial expressions on product preference and consumer decision-making. Managerial and theoretical implications, limitations and future research are also discussed.

Academic Significance and Societal Importance of the Research Achievements

本研究の学術的及び社会的意義は、これまで蓄積された研究を進展させ、消費者の商品の評価を理解する上での参考となる情報を提示できた点といえる。

Report

(3 results)
  • 2018 Annual Research Report   Final Research Report ( PDF )
  • 2017 Annual Research Report
  • Research Products

    (2 results)

All 2018

All Presentation (2 results)

  • [Presentation] モデルの表情と衣服の評価の関係性についての研究2018

    • Author(s)
      高橋望
    • Organizer
      日本広告学会クリエーティブ・フォーラム2018
    • Related Report
      2018 Annual Research Report
  • [Presentation] モデルの表情と性別が衣服の好ましさに与える影響-日本人女性を評定者とした検討-2018

    • Author(s)
      高橋望
    • Organizer
      日本社会心理学会第59回大会
    • Related Report
      2018 Annual Research Report

URL: 

Published: 2017-08-25   Modified: 2020-03-30  

Information User Guide FAQ News Terms of Use Attribution of KAKENHI

Powered by NII kakenhi