Effect of Food Neophobia and implicit attitude on the Acceptance of Ethnic Food.

Research Project

Project/Area Number	17H07271
Research Category	Grant-in-Aid for Research Activity Start-up
Allocation Type	Single-year Grants
Research Field	Commerce
Research Institution	Kansai Gaidai University
Principal Investigator	JITOSHO RISA 関西外国語大学, 外国語学部, 助教 (90802570)
Project Period (FY)	2017-08-25 – 2019-03-31
Project Status	Completed (Fiscal Year 2018)
Budget Amount *help	¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000) Fiscal Year 2018: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000) Fiscal Year 2017: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Keywords	フード・ネオフォビア / 食物新奇性恐怖 / 食物新規性恐怖 / 態度変容 / 消費者行動
Outline of Final Research Achievements	Food Neophobia is defined as an unwillingness or refusal to eat, or the tendency to avoid new foods (Pliner & Hobden, 1992). In this study, I examined the relationship between Psychological distance and appearance in regard to food Neophobia. And Psychological distance and appearance of food revealed that affects the negative effects of the food Neo phobia.
Academic Significance and Societal Importance of the Research Achievements	本研究の理論的な貢献は，以下の2点である。1心理的距離概念を援用し，フード・ネオフォビア傾向による摂食拒否が起こりやすい状況とそうでない状況を特定したこと2フード・ネオフォビア傾向の高低による摂食意図の差と食品の外見的特徴(知覚された新奇性)の関連について検証し，既存研究の位置付けを明らかにしたことである。