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Website design by the use of gaze tracking

Research Project

Project/Area Number 17K00392
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Kansei informatics
Research InstitutionKanazawa Institute of Technology

Principal Investigator

Matsushita Yutaka  金沢工業大学, 情報フロンティア学部, 教授 (60393568)

Project Period (FY) 2017-04-01 – 2021-03-31
Project Status Completed (Fiscal Year 2020)
Budget Amount *help
¥4,680,000 (Direct Cost: ¥3,600,000、Indirect Cost: ¥1,080,000)
Fiscal Year 2019: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2018: ¥2,080,000 (Direct Cost: ¥1,600,000、Indirect Cost: ¥480,000)
Fiscal Year 2017: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Keywords感性情報学 / 感性計測評価 / 眼球運動 / Webサイト / 情報探索 / 確率推論 / ベイジアンネットワーク / 情報検索 / 時間割引 / スライドショー
Outline of Final Research Achievements

The effect of menu items placed around a slideshow at the center of a webpage on the information search is examined. To this end, a probability inference model based on gaze data is developed to analyze browsing properties of viewers with a long or short search time. It is shown that the search time increases when subjects move their eyes in the direction opposite to the side on which the target information is located. A slow search arises from the one by one verification whether a word of each menu matched that of the target, meanwhile a very prompt search occurs when the target is coincidentally present on the side to which eyes initially moved. Therefore, it is concluded that menus should not be placed around the slide. Moreover, the movement of the slideshow influences the search delay because the slideshow induces round-trip motions of the eyes.

Academic Significance and Societal Importance of the Research Achievements

2010年代後半は,Webページのデザインが画面中央にスライドとメニュー項目を混合配置するものからスライドを単独で置くものに移行する時期であった.混合型ページに情報探索上の問題があるならば,それを明らかにしてWebページのデザイン改良に根拠を与えることは社会的に重要である.また,近年,アイトラッカーの低廉化とともに視線データに基づいてWebサイトデザインの方法を提案する研究が増加している.然るに,複数の眼球運動特性を同時に使用して,ユーザの閲覧行動を分析する研究は少ない.本研究は,複数の眼球運動特性を説明変数として,探索時間の長いユーザの閲覧特性を明らかにした点で学術上の意義を有している.

Report

(5 results)
  • 2020 Annual Research Report   Final Research Report ( PDF )
  • 2019 Research-status Report
  • 2018 Research-status Report
  • 2017 Research-status Report
  • Research Products

    (14 results)

All 2019 2018 2017 Other

All Journal Article (2 results) (of which Peer Reviewed: 2 results,  Open Access: 2 results) Presentation (7 results) (of which Int'l Joint Research: 5 results,  Invited: 1 results) Remarks (5 results)

  • [Journal Article] A generalized extensive structure that is equipped with a right action and its representation2017

    • Author(s)
      Matsushita Yutaka
    • Journal Title

      Journal of Mathematical Psychology

      Volume: 81 Pages: 28-39

    • DOI

      10.1016/j.jmp.2017.09.001

    • Related Report
      2017 Research-status Report
    • Peer Reviewed / Open Access
  • [Journal Article] Meaning and Development of Generalizing Extensive Structures2017

    • Author(s)
      Matsushita Yutaka
    • Journal Title

      Journal of Psychology & Psychotherapy

      Volume: 07 Issue: 06

    • DOI

      10.4172/2161-0487.1000334

    • Related Report
      2017 Research-status Report
    • Peer Reviewed / Open Access
  • [Presentation] Introduction of right action on extensive structures for intertemporal choice2019

    • Author(s)
      Matsushita Yutaka
    • Organizer
      European Mathematical Psychology Group 2019
    • Related Report
      2019 Research-status Report
    • Int'l Joint Research
  • [Presentation] 視線データに基づく情報探索に対するWebサイト内のスライドショーの運動の影響2019

    • Author(s)
      松下裕,笠間大地
    • Organizer
      第35回ファジィシステムシンポジウム講演論文集, 日本知能情報ファジィ学会
    • Related Report
      2019 Research-status Report
  • [Presentation] Measurement-theoretical approach to deriving a hyperbolic type of discount function2018

    • Author(s)
      Matsushita Yutaka
    • Organizer
      European Mathematical Psychology Group 2018
    • Related Report
      2018 Research-status Report
    • Int'l Joint Research
  • [Presentation] 主観的時間の導入と双曲線型割引関数の公理化ー公理的測定論の立場からー2018

    • Author(s)
      松下裕
    • Organizer
      日本理論心理学会第64回大会 シンポジウムパネリスト
    • Related Report
      2018 Research-status Report
    • Invited
  • [Presentation] Effect of Slideshows in Websites on Information Search Based on Gaze Data2018

    • Author(s)
      Matsushita Yutaka, Kanda Makoto
    • Organizer
      ACM IUI 2018 Workshop 5: Web Intelligence and Interaction
    • Related Report
      2017 Research-status Report
    • Int'l Joint Research
  • [Presentation] A utility model reflecting nonconstant impatience in intertemporal choic2017

    • Author(s)
      Matsushita Yutaka
    • Organizer
      MathPsych/ICCM 2017
    • Related Report
      2017 Research-status Report
    • Int'l Joint Research
  • [Presentation] A utility model in intertemporal choice that is yielded by introducing psychological time duration2017

    • Author(s)
      Matsushita Yutaka
    • Organizer
      Conference of the International Federation of Classification Societies
    • Related Report
      2017 Research-status Report
    • Int'l Joint Research
  • [Remarks] 松下裕研究室|研究室ガイド

    • URL

      https://kitnet.jp/laboratories/labo0088/index.html

    • Related Report
      2020 Annual Research Report
  • [Remarks] 松下裕研究室ガイド

    • URL

      https://kitnet.jp/laboratories/labo0088/index.html

    • Related Report
      2019 Research-status Report
  • [Remarks] 松下研究室

    • Related Report
      2019 Research-status Report
  • [Remarks] 松下裕研究室|研究室ガイド

    • URL

      http://kitnet.jp/laboratories/labo0088/index.html

    • Related Report
      2017 Research-status Report
  • [Remarks] 松下研究室

    • URL

      http://www2.kanazawa-it.ac.jp/matsulab/

    • Related Report
      2017 Research-status Report

URL: 

Published: 2017-04-28   Modified: 2022-01-27  

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