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Cruise visitors' satisfaction and the role of declared intent as a proxy for revisiting and recommending the destination

Research Project

Project/Area Number 17K02135
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Tourism Studies
Research InstitutionSoka University

Principal Investigator

Ozturk Ugur Aytun  創価大学, 国際教養学部, 教授 (10770919)

Project Period (FY) 2017-04-01 – 2021-03-31
Project Status Completed (Fiscal Year 2020)
Budget Amount *help
¥3,640,000 (Direct Cost: ¥2,800,000、Indirect Cost: ¥840,000)
Fiscal Year 2019: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2018: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2017: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
KeywordsCruise Tourism / Satisfaction / Intent to Revisit / WOM Intent / Tourism studies / Tourism Studies / Tourism Research / 経営学
Outline of Final Research Achievements

We employed a PCA and an ordinal logistic regression model estimation to conclude that the tourism authorities need to pay attention to the specific attributes unique to a destination to increase the visitors' overall satisfaction. Next, we used binary logistics regression models. The first binary logistic regression model results inform us that distance and overall satisfaction are significant in estimating revisit intention when the intention is measured on a dichotomous scale. The second binary logistic regression model allows us to conclude that satisfaction is a crucial driver for word-of-mouth (WOM) intentions. For the second wave of the study, we contacted the participants surveyed during the first wave. PLS-SEM was used at this stage to address research questions 4 and 5. The results show that cruise visitors' intention correlates significantly with their behavior. However, the explanatory power of intention is limited both for the revisit and WOM behaviors.

Academic Significance and Societal Importance of the Research Achievements

The results show the importance of satisfaction, distance, and motivation in estimating the revisit and WOM intents. We also observe intention's statistically significant effect on behavior for revisits and WOM. However, we find the explanatory power of intention as a standalone variable is limited.

Report

(5 results)
  • 2020 Annual Research Report   Final Research Report ( PDF )
  • 2019 Research-status Report
  • 2018 Research-status Report
  • 2017 Research-status Report
  • Research Products

    (4 results)

All 2019 Other

All Presentation (1 results) Remarks (3 results)

  • [Presentation] A microanalysis of cruise passengers’ satisfaction and expenditures2019

    • Author(s)
      U. Aytun Ozturk
    • Organizer
      Research Meeting at the University of the Ryukyus, Research Institute for Islands and Sustainability (RIIS)
    • Related Report
      2018 Research-status Report
  • [Remarks] Professor Ozturk U. Aytun Interview

    • URL

      https://www.soka.ac.jp/en/topics/2019/11/10362/

    • Related Report
      2019 Research-status Report
  • [Remarks] 【研究紹介】Tourism Research ― ウール アイトゥン オズターク教授の研究

    • URL

      https://www.youtube.com/watch?v=ksChd41H-E0&feature=youtu.be

    • Related Report
      2019 Research-status Report
  • [Remarks] FILA students contribute to a research project

    • URL

      https://www.soka.ac.jp/en/fila/news_EN_fila/2018/04/10115/

    • Related Report
      2017 Research-status Report

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Published: 2017-04-28   Modified: 2023-12-25  

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