| Budget Amount *help |
¥4,290,000 (Direct Cost: ¥3,300,000、Indirect Cost: ¥990,000)
Fiscal Year 2019: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2018: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2017: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
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| Outline of Final Research Achievements |
This research project illustrates how to identify the preference of consumers who cannot consider all (often desirable) alternatives due to several reasons (lack of willpower, abundance of alternatives etc…). Also, it demonstrates how a profit-maximizing firm chooses the lineup of its products along with its pricing to exploit such consumers.
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