Customer's Value Formation Process in life world: From micro and macro perspectives
| Project/Area Number |
17K04030
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Okayama University of Science |
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Principal Investigator |
Oyabu Akira 岡山理科大学, 経営学部, 准教授 (00637275)
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| Co-Investigator(Kenkyū-buntansha) |
清野 聡 安田女子大学, 現代ビジネス学部, 教授 (00803511)
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| Project Period (FY) |
2017-04-01 – 2020-03-31
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| Project Status |
Completed (Fiscal Year 2019)
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| Budget Amount *help |
¥4,030,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥930,000)
Fiscal Year 2019: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2018: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2017: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
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| Keywords | 顧客経験 / 価値生成 / エンゲージメント / 価値共創 / S－Dロジック / 文脈価値 |
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| Outline of Final Research Achievements |
The purpose of this research is to examine how customers' value-in-context emerge and change in their daily life. We apply a view point of both micro and macro to our research. We collected qualitative data from customer and firm interviews, and articles and then analyzed them. The results show that value-in-context is based on customer experience, and that customer experiences have accumulated and deeply influenced value formation. Furthermore, current experience is categorized into two types: outside firm-controlled experience and firm-controlled one.
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| Academic Significance and Societal Importance of the Research Achievements |
顧客が、いつどのような価値を知覚しているのか、多様な主体は顧客の価値形成にどのような影響を与えたり受けたりしているのか、価値はどのように強化されていくのか、について顧客の長期的な消費文脈に密着した調査から得られたデータの分析を行った。本研究は、顧客を取り巻く多様なアクターを含む顧客経験を通じて文脈価値が生成されるとともに、それらのアクターの活動や役割が顧客の価値生成に大きな影響を与えつつ、逆に影響を受けるプロセスを明らかにしている。本研究のようにミクロおよびマクロの視点から価値生成にアプローチする研究は無く、本研究成果は実際のマーケティング活動にも貢献するため学術的および社会的価値は高い。
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Report
(4 results)
Research Products
(25 results)
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[Journal Article] Customer Value Creation Activity in Food-related Life2019
Author(s)
Zhang Jing, Jiang Xianghua, Muramatsu Junichi, Ohyabu Akira, Seino Satoshi
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Journal Title
The 6th Naples Forum on Service, Service Dominant Logic, Network & Systems Theory and Service Science: Integrating three Perspectives for a New Service Agenda
Pages: 159-159
Related Report
Peer Reviewed
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[Journal Article] Value Co-creation Model in the Manufacturing Industry2019
Author(s)
Seino Satoshi, Jiang Xianghua, Muramatsu Junichi, Ohyabu Akira, Zhang Jing
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Journal Title
The 6th Naples Forum on Service, Service Dominant Logic, Network & Systems Theory and Service Science: Integrating three Perspectives for a New Service Agenda
Pages: 135-135
Related Report
Peer Reviewed
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