Post-disaster Destination Image: Marketing, Communication and Sustainable Recovery
| Project/Area Number |
17K12629
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
震災問題と人文学・社会科学
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| Research Institution | Ritsumeikan Asia Pacific University |
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Principal Investigator |
BUI Thanh Huong 立命館アジア太平洋大学, アジア太平洋学部, 准教授 (80711556)
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| Co-Investigator(Kenkyū-buntansha) |
筒井 久美子 立命館アジア太平洋大学, 教育開発・学修支援センター, 准教授 (30352397)
上原 優子 立命館アジア太平洋大学, 国際経営学部, 准教授 (30711478)
MAHICHI Faezeh 立命館アジア太平洋大学, アジア太平洋学部, 准教授 (90584087)
齊藤 広晃 立命館アジア太平洋大学, 国際経営学部, 准教授 (30794812)
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| Project Period (FY) |
2017-04-01 – 2020-03-31
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| Project Status |
Completed (Fiscal Year 2019)
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| Budget Amount *help |
¥4,290,000 (Direct Cost: ¥3,300,000、Indirect Cost: ¥990,000)
Fiscal Year 2019: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2018: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2017: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
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| Keywords | resilience / sustainability / development / migration / natural disaster / recovery / community development / reslience / complex adaptive system / destination management / socio-ecological system / community resilience / diversified livelihood / post-disaster recovery / demographic transition / destination relience / kataribe / fukowari / bad image / government / innovation / international tourists / destination marketing / destination image / community participation / communication |
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| Outline of Final Research Achievements |
Community development and consultation: The team offer two rounds of consultation for local tourism product development and marketing of the destination for Kesennuma city in Aug. 2019 and Mar. 2020 in the final year of the project. The team has utilized knowledge and research findings to provide options for local community to revise and develop product for post-disaster destination revitalization.
Academic society: Team members have successfully publish a book disusing the nexus of Tourism and Development, one paper on top five journal in tourism (Journal of Sustainable Tourism) on the topic of destination resilience and sustainability, and one paper on Tourism Analysis on the topic of the nexus of tourism and migration. All data used for the publication are collected from the fieldworks and networks funded by the grant. The team members also presented research outcomes in 9 different conferences both in Japan and outside Japan
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| Academic Significance and Societal Importance of the Research Achievements |
There are two major academic contribution and significance from this research:
(1) Theorizing a destination resilience model: published on the Journal of Sustainable Tourism
(2) Theorize the relationship between tourism and development: Published the book "Tourism and Development in Southeast Asia".
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Report
(4 results)
Research Products
(12 results)
