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Post-disaster Destination Image: Marketing, Communication and Sustainable Recovery

Research Project

Project/Area Number 17K12629
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field 震災問題と人文学・社会科学
Research InstitutionRitsumeikan Asia Pacific University

Principal Investigator

BUI Thanh Huong  立命館アジア太平洋大学, アジア太平洋学部, 准教授 (80711556)

Co-Investigator(Kenkyū-buntansha) 筒井 久美子  立命館アジア太平洋大学, 教育開発・学修支援センター, 准教授 (30352397)
上原 優子  立命館アジア太平洋大学, 国際経営学部, 准教授 (30711478)
MAHICHI Faezeh  立命館アジア太平洋大学, アジア太平洋学部, 准教授 (90584087)
齊藤 広晃  立命館アジア太平洋大学, 国際経営学部, 准教授 (30794812)
Project Period (FY) 2017-04-01 – 2020-03-31
Project Status Completed (Fiscal Year 2019)
Budget Amount *help
¥4,290,000 (Direct Cost: ¥3,300,000、Indirect Cost: ¥990,000)
Fiscal Year 2019: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2018: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2017: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Keywordsresilience / sustainability / development / migration / natural disaster / recovery / community development / reslience / complex adaptive system / destination management / socio-ecological system / community resilience / diversified livelihood / post-disaster recovery / demographic transition / destination relience / kataribe / fukowari / bad image / government / innovation / international tourists / destination marketing / destination image / community participation / communication
Outline of Final Research Achievements

Community development and consultation: The team offer two rounds of consultation for local tourism product development and marketing of the destination for Kesennuma city in Aug. 2019 and Mar. 2020 in the final year of the project. The team has utilized knowledge and research findings to provide options for local community to revise and develop product for post-disaster destination revitalization.
Academic society: Team members have successfully publish a book disusing the nexus of Tourism and Development, one paper on top five journal in tourism (Journal of Sustainable Tourism) on the topic of destination resilience and sustainability, and one paper on Tourism Analysis on the topic of the nexus of tourism and migration. All data used for the publication are collected from the fieldworks and networks funded by the grant. The team members also presented research outcomes in 9 different conferences both in Japan and outside Japan

Academic Significance and Societal Importance of the Research Achievements

There are two major academic contribution and significance from this research:
(1) Theorizing a destination resilience model: published on the Journal of Sustainable Tourism
(2) Theorize the relationship between tourism and development: Published the book "Tourism and Development in Southeast Asia".

Report

(4 results)
  • 2019 Annual Research Report   Final Research Report ( PDF )
  • 2018 Research-status Report
  • 2017 Research-status Report
  • Research Products

    (12 results)

All 2020 2019 2018 2017

All Journal Article (2 results) (of which Int'l Joint Research: 2 results,  Peer Reviewed: 2 results) Presentation (9 results) (of which Int'l Joint Research: 8 results,  Invited: 1 results) Book (1 results)

  • [Journal Article] The adaptive resilience of living cultural heritage in a tourism destination2020

    • Author(s)
      BUI Thanh Huong, JONES Thomas, WEAVER David & LE Andrew
    • Journal Title

      Journal of Sustainable Tourism

      Volume: 28 Issue: 7 Pages: 1022-1040

    • DOI

      10.1080/09669582.2020.1717503

    • Related Report
      2019 Annual Research Report
    • Peer Reviewed / Int'l Joint Research
  • [Journal Article] Mobilities in the Asia Pacific Region: Constellations and Diversity.2019

    • Author(s)
      Bui, H.T., Wilkins, H. & Saito, H.
    • Journal Title

      Tourism Analysis

      Volume: 24(4) Issue: 4 Pages: 489-502

    • DOI

      10.3727/108354218x15391984820440

    • Related Report
      2018 Research-status Report
    • Peer Reviewed / Int'l Joint Research
  • [Presentation] Critical Issues for Tourism and Development in Southeast Asia2019

    • Author(s)
      BUI Thanh Huong,DOLEZAL Claudia and TRUPP Alexander
    • Organizer
      Sustainable Tourism Development: Lessons Learned for Southeast Asian Countries
    • Related Report
      2019 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Keynote: Tourism and Development in Southeast Asia2019

    • Author(s)
      BUI Thanh Huong, NGO Minh Phuong
    • Organizer
      Vietnam Tourism in the 21st Century
    • Related Report
      2019 Annual Research Report
    • Invited
  • [Presentation] Critical Evaluation of a Tourism-led Strategy for Post-disaster Recovery in Northeast Japan2019

    • Author(s)
      BUI Thanh Huong, SAITO Hiroaki
    • Organizer
      JSTS: Japan Society for Tourism Studies Confernece
    • Related Report
      2019 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Keynote: Social-Ecological Systems Approach to Managing Tourism in a Living Heritage Site2019

    • Author(s)
      BUI Thanh Huong, JONES Thomas
    • Organizer
      10th International Conference on Sustainable Niche Tourism
    • Related Report
      2019 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Heritage of War and Natural Disaster: Ethics of Display.2018

    • Author(s)
      Bui, H.T.
    • Organizer
      ATLAS Annual Conference 2018 Destination Dynamics
    • Related Report
      2018 Research-status Report
    • Int'l Joint Research
  • [Presentation] Mobilities in the Asia Pacific Travel.2018

    • Author(s)
      Bui, H.T. & Saito, H.
    • Organizer
      Nexus of Migration and Tourism: Creating Social Sustainability Symposium
    • Related Report
      2018 Research-status Report
    • Int'l Joint Research
  • [Presentation] Integration of Tourism in Post-disaster Recovery of Tohoku Region2017

    • Author(s)
      BUI Thanh Huong
    • Organizer
      International symposium “What is Japanese studies”
    • Related Report
      2017 Research-status Report
    • Int'l Joint Research
  • [Presentation] Post-disaster Destination of Kumamoto and Oita2017

    • Author(s)
      BUI Thanh Huong
    • Organizer
      Global Congress on Special Interest Tourism
    • Related Report
      2017 Research-status Report
    • Int'l Joint Research
  • [Presentation] Recovery of Hotel Industry after Kumamoto Earthquake-The case of Kurokawa Onsen2017

    • Author(s)
      TSUTSUI Kumiko
    • Organizer
      15th Asia Pacific Conference
    • Related Report
      2017 Research-status Report
    • Int'l Joint Research
  • [Book] Tourism and Development in Southeast Asia2020

    • Author(s)
      DOLEZAL Claudia, TRUPP Alexander and BUI Thanh Huong
    • Total Pages
      219
    • Publisher
      Routledge
    • ISBN
      9780367209254
    • Related Report
      2019 Annual Research Report

URL: 

Published: 2017-04-28   Modified: 2021-02-19  

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