| Budget Amount *help |
¥4,160,000 (Direct Cost: ¥3,200,000、Indirect Cost: ¥960,000)
Fiscal Year 2019: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2018: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2017: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
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| Outline of Final Research Achievements |
This research project has mainly achieved the three objectives as this follow.
1. This project analyzed tourists' purchase decision-making process within the big background of Tourism 2.0 from consumer behavior perspective. Compared with the traditional purchase decision-making process, the effect of social media on tourist behavior has been clarified; 2. This project identified the competitive advantages of social media marketing strategies which have been practiced by business companies and Destination Management Organizations in tourism industry; 3. This project examined the effect of social media based C to C communication on risk perception decrease, and explored the inbound strategies in the term of regional revitalization.
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