| Budget Amount *help |
¥5,260,000 (Direct Cost: ¥4,300,000、Indirect Cost: ¥960,000)
Fiscal Year 2010: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2009: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2008: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2007: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2006: ¥1,100,000 (Direct Cost: ¥1,100,000)
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| Research Abstract |
During the twentieth century, Britain's strategy for overseas publicity saw many changes, affected not only by international events, but also by domestic reaction to them. Above all, in the post-war period, the demise of the British Empire, the emergence of a new world order dominated by the two superpowers US/USSR, the integration of European countries, and multiculturalisation within the UK, no longer allowed Britain to simply project traditional, glorified and monolithic images of the country. In consequence, Britain subtly adapted its approach to publicity : that is, rather than promoting its national interest overtly, it tried to present itself as a facilitator of 'non-national based' international cultural relations, thereby increasing its political, economic and cultural interests.
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