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Strategy and Organization of Business of Hyper-flexible and Configurable Facilities

Research Project

Project/Area Number 18H00882
Research Category

Grant-in-Aid for Scientific Research (B)

Allocation TypeSingle-year Grants
Section一般
Review Section Basic Section 07080:Business administration-related
Research InstitutionYokohama National University

Principal Investigator

Sato Ryo  横浜国立大学, 大学院国際社会科学研究院, 名誉教授 (00178790)

Co-Investigator(Kenkyū-buntansha) 田名部 元成  横浜国立大学, 大学院国際社会科学研究院, 教授 (10313462)
本橋 永至  横浜国立大学, 大学院国際社会科学研究院, 准教授 (50707239)
鈴木 香織  横浜国立大学, 大学院国際社会科学研究院, 准教授 (60508571)
寺本 高  横浜国立大学, 大学院国際社会科学研究院, 教授 (60609915)
松井 美樹  横浜国立大学, 大学院国際社会科学研究院, 教授 (70173789)
成島 康史  慶應義塾大学, 理工学部(矢上), 准教授 (70453842)
鶴見 裕之  横浜国立大学, 大学院国際社会科学研究院, 教授 (70581198)
Project Period (FY) 2018-04-01 – 2021-03-31
Project Status Completed (Fiscal Year 2020)
Budget Amount *help
¥14,690,000 (Direct Cost: ¥11,300,000、Indirect Cost: ¥3,390,000)
Fiscal Year 2020: ¥3,120,000 (Direct Cost: ¥2,400,000、Indirect Cost: ¥720,000)
Fiscal Year 2019: ¥4,160,000 (Direct Cost: ¥3,200,000、Indirect Cost: ¥960,000)
Fiscal Year 2018: ¥7,410,000 (Direct Cost: ¥5,700,000、Indirect Cost: ¥1,710,000)
Keywords需要プロセスの測定 / ビッグデータ応用 / サービス化 / ゲーミング / サプライチェーン / UGC利用マーケティング / バルクロジスティクス / ビッグデータ / 経営戦略 / 情報技術 / 超柔軟組織 / IoTビッグデータ / 行動データ / 需要プロセス測定 / 戦略命題ゲーミング / マーケティング戦略 / IoT / オペレーション最適化 / 稼働時間販売 / ソーシャルメディア・マーケティング
Outline of Final Research Achievements

Speculating possible strategy and organization to utilize bigdata and SNS technology is quite urgent issue for business organization and academics. We provided two directions in the research of such hyper-flexible business organization. In one direction we focus on clarifying mechanism of aligned flow of material and information. And in the other direction, we aimed at ever changing demand process and tried to take it into the business process.
We got the following result. We developed gaming methodology for the analysis of corporate strategy that allows us dynamic if-then conditions, especially in servitization of manufacturers. As to marketing strategy, we designed and implemented a mechanism that allows us to use SNS in usual commerce. A wide variety of questionnaire-based research on supply chain management are conducted, and we showed some important relationship among flexibility, quality management, and others.

Academic Significance and Societal Importance of the Research Achievements

本研究の意義は、ビッグデータとIoTなどをビジネスイノベーションへ適用すべき方向が単品としての製品やサービスの高機能化ではなく、「大きな問題として経営の前に立ちはだかっている需要の不確実性であり、それに対応できるビジネスモデルの開発であることを認識すること」を明らかにしたことである。本研究は、その認識にそってこれまでの世界観を変えることの必要性を示している。従来型の製造業でもスーパーのような小売業でも、その方向へのビジネス応用開発が重要であることを指摘し、従来の慣行の意義を示しつつ、新しい概念を提示した。

Report

(4 results)
  • 2020 Annual Research Report   Final Research Report ( PDF )
  • 2019 Annual Research Report
  • 2018 Annual Research Report
  • Research Products

    (76 results)

All 2021 2020 2019 2018

All Journal Article (28 results) (of which Int'l Joint Research: 6 results,  Open Access: 6 results,  Peer Reviewed: 16 results) Presentation (44 results) (of which Int'l Joint Research: 23 results,  Invited: 4 results) Book (4 results)

  • [Journal Article] A comparative Study of Quality Management Practices between Vietnamese and Japanese Manufacturing Plants2021

    • Author(s)
      Minh Hue Nguyen, Anh Chi Phan, Yoshiki Matsui, Ha Thu Nguyen
    • Journal Title

      International Journal of Productivity and Quality Management

      Volume: - Issue: 1 Pages: 1-1

    • DOI

      10.1504/ijpqm.2020.10030605

    • Related Report
      2020 Annual Research Report
    • Peer Reviewed / Int'l Joint Research
  • [Journal Article] Mediation Effects of Information Technology Links with Suppliers and Information Sharing with Suppliers in the Relationship of Supply Chain Process Integration and Supply Chain Performance2021

    • Author(s)
      Anh Chi Phan, Ha Thu Nguyen, Yoshiki Matsui, Huong Thi Xuan Phung
    • Journal Title

      International Journal of Productivity and Quality Management

      Volume: - Issue: 1 Pages: 1-1

    • DOI

      10.1504/ijpqm.2020.10031248

    • Related Report
      2020 Annual Research Report
    • Peer Reviewed / Int'l Joint Research
  • [Journal Article] Inexact proximal memoryless quasi-Newton methods based on the Broyden family for minimizing composite functions2021

    • Author(s)
      Nakayama Shummin、Narushima Yasushi、Yabe Hiroshi
    • Journal Title

      Computational Optimization and Applications

      Volume: 79 Issue: 1 Pages: 127-154

    • DOI

      10.1007/s10589-021-00264-9

    • Related Report
      2020 Annual Research Report
    • Peer Reviewed
  • [Journal Article] アフター COVID-19 に向けた小売業の顧客戦略: DX と機械学習を活用したパーソナライズの必要性2021

    • Author(s)
      鶴見裕之
    • Journal Title

      流通情報

      Volume: 52 Pages: 13-21

    • Related Report
      2020 Annual Research Report
  • [Journal Article] バルクサプライチェーンの生産性と在庫管理2020

    • Author(s)
      佐藤亮
    • Journal Title

      横浜経営研究

      Volume: 41 Pages: 1-14

    • Related Report
      2020 Annual Research Report
    • Open Access
  • [Journal Article] Effect of Information Technology-enabled Supply Chain Integration on Firm's Operational Performance2020

    • Author(s)
      Odkhishig Ganbold, Yoshiki Matsui, Kristian Rotaru
    • Journal Title

      Journal of Enterprise Information Management

      Volume: 34 Issue: 3 Pages: 948-989

    • DOI

      10.1108/jeim-10-2019-0332

    • Related Report
      2020 Annual Research Report
    • Peer Reviewed / Int'l Joint Research
  • [Journal Article] コスパの良い”は消費者の口コミと購買を促すのか? ― 小売店舗の価格イメージが口コミ行動と購買行動に与える影響 ―2020

    • Author(s)
      寺本 高, 三坂 昇司
    • Journal Title

      マーケティングジャーナル

      Volume: 40 Issue: 2 Pages: 18-28

    • DOI

      10.7222/marketing.2020.045

    • NAID

      130007911395

    • Related Report
      2020 Annual Research Report
    • Peer Reviewed / Open Access
  • [Journal Article] Fano指数2でTypeI反射影中心を持つ3次元Fano多様体についての一考察2020

    • Author(s)
      鈴木香織
    • Journal Title

      横浜経営研究

      Volume: 41 Pages: 59-66

    • Related Report
      2020 Annual Research Report
  • [Journal Article] オムニチャネル時代における消費者行動の基本理解 ― コミュニケーションチャネル利用とエンゲージメント行動に焦点を当てて ―2020

    • Author(s)
      太宰潮・西原彰宏・奥谷孝司・鶴見裕之
    • Journal Title

      季刊マーケティング・ジャーナル

      Volume: 40(2) Issue: 2 Pages: 42-52

    • DOI

      10.7222/marketing.2020.047

    • NAID

      130007911349

    • Related Report
      2020 Annual Research Report
    • Peer Reviewed / Open Access
  • [Journal Article] A New Method of Constructing Brand Switching Matrix2020

    • Author(s)
      Okada, A., and Tsurumi, H
    • Journal Title

      Archives of Data Science, Series A

      Volume: 6 Pages: 1-12

    • Related Report
      2020 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Generalizability of Relationship Between Number of Tweets About and Sales of New Beverage Products2020

    • Author(s)
      Tsurumi, H., Masuda, J., and Nakayama, A.
    • Journal Title

      Advanced Studies in Classification and Data Science

      Volume: - Pages: 377-383

    • Related Report
      2020 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Relationship between customer collaboration in supply chain management and operational performance of manufacturing companies2020

    • Author(s)
      Anh Chi Phan, Ha Thu Nguyen, Khoa Bach Nguyen, Anh Tu Thi Le, and Yoshiki Matsui
    • Journal Title

      International Journal of Productivity and Quality Management

      Volume: 29 Issue: 3 Pages: 372-396

    • DOI

      10.1504/ijpqm.2020.106009

    • Related Report
      2019 Annual Research Report
    • Peer Reviewed / Int'l Joint Research
  • [Journal Article] スーパーマーケットに関する話題と来店2020

    • Author(s)
      寺本 高
    • Journal Title

      流通情報

      Volume: 542 Pages: 36-44

    • Related Report
      2019 Annual Research Report
  • [Journal Article] コンピュータービジョンによる広告画像要素のクリック訴求効果の検証2020

    • Author(s)
      崎濱栄治,川崎奏一,本橋永至
    • Journal Title

      応用統計学

      Volume: 48 Pages: 59-70

    • NAID

      130007833658

    • Related Report
      2019 Annual Research Report
    • Peer Reviewed
  • [Journal Article] 海外特許費用の統計的予測手法に関する研究2020

    • Author(s)
      高橋省吾,真鍋誠司,本橋永至,岸本重雄,萩原亨,金垠憲
    • Journal Title

      産学連携学

      Volume: 16 Pages: 35-43

    • NAID

      130007806319

    • Related Report
      2019 Annual Research Report
    • Peer Reviewed
  • [Journal Article] 経営戦略論の事例研究における戦略命題ゲーミング手法の提案2019

    • Author(s)
      砂口洋毅、佐藤亮
    • Journal Title

      横浜国際社会科学研究

      Volume: 23 Pages: 57-78

    • NAID

      40022059903

    • Related Report
      2019 Annual Research Report 2018 Annual Research Report
  • [Journal Article] IoTビッグデータを使って組織の環境不確実性を転換する3つの経営戦略2019

    • Author(s)
      佐藤亮
    • Journal Title

      横浜経営研究

      Volume: 40 Pages: 37-48

    • Related Report
      2019 Annual Research Report
  • [Journal Article] シミュレーション&ゲーミング学再考2019

    • Author(s)
      田名部元成
    • Journal Title

      シミュレーション&ゲーミング

      Volume: 29 Pages: 18-23

    • NAID

      130007696214

    • Related Report
      2019 Annual Research Report
  • [Journal Article] 情報リテラシー教育に対する大学生の意識と実態: 新入生情報リテラシー教育実態調査からの知見2019

    • Author(s)
      塩野 康徳,辰己 丈夫,西村 佳隆,徐 浩源,田名部 元成
    • Journal Title

      情報処理学会論文誌「教育とコンピュータ」

      Volume: 5 Pages: 10-22

    • NAID

      170000180480

    • Related Report
      2019 Annual Research Report
  • [Journal Article] Impact of supply chain quality management practices on operational performance: empirical evidence from manufacturing companies in Vietnam2019

    • Author(s)
      Anh Chi Phan, Hao Anh Nguyen, Phuong Dinh Trieu, Ha Thu Nguyen, and Yoshiki Matsui
    • Journal Title

      Supply Chain Management: An International Journal

      Volume: 24 Issue: 6 Pages: 855-871

    • DOI

      10.1108/scm-12-2018-0445

    • Related Report
      2019 Annual Research Report
    • Peer Reviewed / Int'l Joint Research
  • [Journal Article] Effect of Total Quality Management Practices and JIT Production Practices on Flexibility Performance: Empirical Evidence from International Manufacturing Plants2019

    • Author(s)
      Anh Chi Phan, Ha Thu Nguyen, Hao Anh Nguyen, and Yoshiki Matsui
    • Journal Title

      Sustainability

      Volume: 11 Issue: 11 Pages: 1-22

    • DOI

      10.3390/su11113093

    • Related Report
      2019 Annual Research Report
    • Peer Reviewed / Open Access / Int'l Joint Research
  • [Journal Article] ソーシャルメディアの影響を考慮したマスメディア広告の総合効果測定2019

    • Author(s)
      勝又壮太郎,西本章宏,本橋永至
    • Journal Title

      大阪大学経済学

      Volume: 68 Pages: 1-20

    • NAID

      120006600672

    • Related Report
      2019 Annual Research Report
  • [Journal Article] Robust supply chain network equilibrium model2019

    • Author(s)
      Tatsuya Hirano and Yasushi Narushima
    • Journal Title

      Transportation Science

      Volume: 53 Pages: 1196-1212

    • Related Report
      2019 Annual Research Report
    • Peer Reviewed
  • [Journal Article] 無制約最適化問題に対するメモリーレス準ニュート ン法について2019

    • Author(s)
      成島康史 中山舜民 矢部博
    • Journal Title

      応用数理

      Volume: 29 Pages: 8-17

    • NAID

      130007823843

    • Related Report
      2019 Annual Research Report
    • Peer Reviewed
  • [Journal Article] 画像認識技術を活用したコト消費売場開発の可能性: Death by Amazonへの対応策2018

    • Author(s)
      鶴見裕之
    • Journal Title

      流通情報

      Volume: 50 Pages: 29-36

    • Related Report
      2018 Annual Research Report
  • [Journal Article] Memoryless quasi-Newton methods based on spectral-scaling Broyden family for unconstrained optimization2018

    • Author(s)
      Shummin Nakayama, Yasushi Narushima and Hiroshi Yabe
    • Journal Title

      Journal of Industrial & Management Optimization

      Volume: 印刷中 Issue: 4 Pages: 1-21

    • DOI

      10.3934/jimo.2018122

    • Related Report
      2018 Annual Research Report
    • Peer Reviewed / Open Access
  • [Journal Article] 需要の不確実性を考慮したロバストサプライチェイン均衡モデル2018

    • Author(s)
      成島康史, 平野達也
    • Journal Title

      京都数理解析研究所 講究録

      Volume: 2069 Pages: 207-218

    • Related Report
      2018 Annual Research Report
  • [Journal Article] 超柔軟な組織要素を持つビジネスの戦略と組織 -ケースとパースペクティブ2018

    • Author(s)
      佐藤亮
    • Journal Title

      横浜経営研究

      Volume: 38 Pages: 45-57

    • NAID

      120006482771

    • Related Report
      2018 Annual Research Report
    • Open Access
  • [Presentation] 言語的定性的ビジネスゲーム開発方法に関する一考察2021

    • Author(s)
      田名部元成
    • Organizer
      YBGユーザ会議
    • Related Report
      2020 Annual Research Report
  • [Presentation] Some robust supply chain network equilibrium models2021

    • Author(s)
      Y. Narushima and T. Hirano
    • Organizer
      Proceedings of International Conference on Nonlinear Analysis and Convex Analysis-International Conference on Optimization: Techniques and Applications
    • Related Report
      2020 Annual Research Report
  • [Presentation] Global convergence of a proximal memoryless symmetric rank one method for minimizing composite functions2021

    • Author(s)
      S. Nakayama and Y. Narushima
    • Organizer
      Proceedings of International Conference on Nonlinear Analysis and Convex Analysis-International Conference on Optimization: Techniques and Applications
    • Related Report
      2020 Annual Research Report
  • [Presentation] Stakeholders’ Impact on Sustainable Suppliers in Factories2020

    • Author(s)
      Osam Sato, Yoshiki Matsui
    • Organizer
      Proceedings of the 51st Annual Conference of the Decision Sciences Institute
    • Related Report
      2020 Annual Research Report
    • Int'l Joint Research
  • [Presentation] An Empirical Study of Adaptation to New Technology by Factories2020

    • Author(s)
      Osam Sato, Yoshiki Matsui
    • Organizer
      Asia Pacific Conference on Information Management 2020
    • Related Report
      2020 Annual Research Report
    • Int'l Joint Research
  • [Presentation] The Impact of Supply Chain Management Practices on Performance in Vietnamese and Japanese Enterprises2020

    • Author(s)
      Minh Hue Nguyen, Anh Chi Phan, Yoshiki Matsui
    • Organizer
      the 14th International Conference on Operations and Supply Chain Management (ICOSCM 2020)
    • Related Report
      2020 Annual Research Report
    • Int'l Joint Research
  • [Presentation] 2.論文標題 The Contribution of Hard and Soft Quality Management to Sustainability Performance: An International Perspective2020

    • Author(s)
      Minh Hue Nguyen, Anh Chi Phan, Yoshiki Matsui
    • Organizer
      27th EurOMA Conference
    • Related Report
      2020 Annual Research Report
    • Int'l Joint Research
  • [Presentation] SCM研究の新たな課題2020

    • Author(s)
      松井美樹
    • Organizer
      オペレーションズ・マネジメント&ストラテジー学会
    • Related Report
      2020 Annual Research Report
    • Invited
  • [Presentation] Lessons from an MBA Program in Hanoi2020

    • Author(s)
      Yoshiki Matsui
    • Organizer
      Vietnamese Academic Network in Japan 2020
    • Related Report
      2020 Annual Research Report
    • Int'l Joint Research / Invited
  • [Presentation] Environmental Protection Activities and the Business Outcome in Manufacturing Factories2020

    • Author(s)
      Osam Sato, Yoshiki Matsui
    • Organizer
      Japanese Operations Management & Strategy Association
    • Related Report
      2020 Annual Research Report
  • [Presentation] Supply Chain Management Practices and Performance: A Comparative Study between Japanese and Vietnamese Enterprises2020

    • Author(s)
      Minh Hue Nguyen, Anh Chi Phan, Yoshiki Matsui
    • Organizer
      Japanese Operations Management & Strategy Association
    • Related Report
      2020 Annual Research Report
  • [Presentation] Impact of Absorptive Capacity on Achieving Congruence between Technology Uncertainty and Organizational Mechanisms: A Contingency View on Japanese Manufacturing and Service Industries2020

    • Author(s)
      Ylias Razafindrazaka, Yoshiki Matsui
    • Organizer
      Japanese Operations Management & Strategy Association
    • Related Report
      2020 Annual Research Report
  • [Presentation] 重み付き射影空間への埋め込みの余次元が4の場合のFano指数が大きい3次元Fano多様体について2020

    • Author(s)
      鈴木香織
    • Organizer
      日本数学会秋季学会
    • Related Report
      2020 Annual Research Report
  • [Presentation] スマホアプリのプッシュメッセージを活用したモバイルクーポン効果検証2020

    • Author(s)
      中岸恵実子,三浦諒一,佐藤伸,寺本高,鶴見裕之,本橋永至
    • Organizer
      日本マーケティング・サイエンス学会
    • Related Report
      2020 Annual Research Report
  • [Presentation] オンライン・レビューの有用度に与える感情要素の影響分析2020

    • Author(s)
      馮超禹, 鶴見裕之
    • Organizer
      日本マーケティング・サイエンス学会
    • Related Report
      2020 Annual Research Report
  • [Presentation] Information Sharing for Supplier Integration: An Empirical Study2020

    • Author(s)
      Osam Sato and Yoshiki Matsui
    • Organizer
      The 50th Annual Meeting of the Southeast Decision Sciences Institute
    • Related Report
      2019 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Innovations in Logistics and Supply Chain Management2019

    • Author(s)
      Yoshiki Matsui
    • Organizer
      The 7th International Conference on Emerging Challenges: Management in the Digital Evolution
    • Related Report
      2019 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Supply chain and quality management: An inter-relationship towards sustainability performance2019

    • Author(s)
      Yoshiki Matsui
    • Organizer
      INTERNATIONAL CONFERENCE ON PRODUCTIVITY AND QUALITY IN THE ERA OF DIGITAL TRANSFORMATION
    • Related Report
      2019 Annual Research Report
    • Int'l Joint Research
  • [Presentation] UGCにおける小売業の話題と店舗選択の関係2019

    • Author(s)
      寺本 高
    • Organizer
      日本マーケティング・サイエンス学会
    • Related Report
      2019 Annual Research Report
  • [Presentation] How Post Attributes Affect Cognitive and Affective Feedback Responses?2019

    • Author(s)
      Kaichi Saito, J. Jeffrey Inman, Akira Shimizu, Atsuko Inoue, and Takashi Teramoto
    • Organizer
      41th ISMS Marketing Science Conference
    • Related Report
      2019 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Effect of Consumers’ Behavior in Posts and Feedbacks on the Purchase of CPG Products: Influence of User-generated Content2019

    • Author(s)
      Takashi Teramoto, Akira Shimizu, and Kaichi Saito
    • Organizer
      41th ISMS Marketing Science Conference
    • Related Report
      2019 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Understanding Changes in Purchase Behavior due to Aging for Consumer Goods: A Hierarchical Gaussian Process Approach2019

    • Author(s)
      Masakazu Ishihara, Akira Shimizu, and Takashi Teramoto
    • Organizer
      2019 Marketing Dynamics Conference
    • Related Report
      2019 Annual Research Report
    • Int'l Joint Research
  • [Presentation] A State-space Representation for Modeling Dynamics of Individual Response2019

    • Author(s)
      Eiji Motohashi, Sotaro Katsumata, and Akihiro Nishimoto
    • Organizer
      41th INFORMS Marketing Science Conference
    • Related Report
      2019 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Q-FANO THREEFOLDS WITH GRADED RING2019

    • Author(s)
      Kaori Suzuki
    • Organizer
      EDGE day "FANO VARIETIES, CONE SINGULARITIES AND THEIR LINKS"
    • Related Report
      2019 Annual Research Report
    • Invited
  • [Presentation] Some robust supply chain network equilibrium models2019

    • Author(s)
      Yasushi Narushima
    • Organizer
      International Conference on Nonlinear Analysis and Convex Analysis
    • Related Report
      2019 Annual Research Report
    • Int'l Joint Research / Invited
  • [Presentation] Global convergence of an active-set memoryless quasi-Newton method based on spectral-scaling Broyden family for bound constraind optimization2019

    • Author(s)
      Hiroaki Nishio, Shummin Nakayama, Yasushi Narushima, and Hiroshi Yabe
    • Organizer
      International Conference on Nonlinear Analysis and Convex Analysis
    • Related Report
      2019 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Global convergence of a proximal memoryless symmetric rank one method for minimizing composite functions2019

    • Author(s)
      Shummin Nakayama and Yasushi Narushima
    • Organizer
      International Conference on Nonlinear Analysis and Convex Analysis
    • Related Report
      2019 Annual Research Report
    • Int'l Joint Research
  • [Presentation] An Integration of Time Series Model and Multi-agent Simulation2019

    • Author(s)
      Eiji Motohashi, Sotaro Katsumata, and Akihiro Nishimoto
    • Organizer
      European Conference on Data Analysis 2019
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] New Notion of Constructing Brand Switching Matrix with Diagonal Elements2019

    • Author(s)
      Okada, A., and Tsurumi, H.
    • Organizer
      European Conference on Data Analysis
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] メモリーレスBroyden公式族に基づいた非厳密Newton型近接勾配法2019

    • Author(s)
      中山舜民 成島康史 矢部博
    • Organizer
      日本オペレーションズ・リサーチ学会2019年春季研究発表会
    • Related Report
      2018 Annual Research Report
  • [Presentation] 消費者生成型コンテンツにおける消費者の投稿・反応行動と購買行動の関係2019

    • Author(s)
      寺本高,清水聰,斉藤嘉一
    • Organizer
      横浜国立大学ビジネスシミュレーション研究拠点会議
    • Related Report
      2018 Annual Research Report
  • [Presentation] A Model Integrating the Multi-agent Simulation and State-space Representation for Understanding the Interaction Effect of Advertising and WOM2018

    • Author(s)
      Eiji Motohashi, Sotaro Katsumata, and Akihiro Nishimoto
    • Organizer
      40th INFORMS Marketing Science Conference
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] 広告による相乗効果を考慮した消費者間相互作用の推定2018

    • Author(s)
      本橋永至,西本章宏,勝又壮太郎
    • Organizer
      マーケティング・サイエンス学会第104回研究大会
    • Related Report
      2018 Annual Research Report
  • [Presentation] モバイル広告の画像を考慮した広告効果の予測2018

    • Author(s)
      崎濱栄治,勝又壮太郎,西本章宏,本橋永至
    • Organizer
      日本マーケティング・サイエンス学会第104回研究大会
    • Related Report
      2018 Annual Research Report
  • [Presentation] INQUIRY ON ENGAGEMENT BEHAVIOR AND CUSTOMER RELATIONSHIP IN OMNI-CHANNEL RETAILING2018

    • Author(s)
      Dazai, U., Nishihara, A., Okutani, T., and Tsurumi, H.
    • Organizer
      2018 Global Marketing Conference
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Robust supply chain network equilibrium model with random demands2018

    • Author(s)
      Yasushi Narushima and Tatsuya Hirano
    • Organizer
      23th International Symposium of Mathematical Programming
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Inexact proximal memoryless spectral-scaling MBFGS method2018

    • Author(s)
      Shummin Nakayama*, Yasushi Narushima and Hiroshi Yabe
    • Organizer
      23th International Symposium of Mathematical Programming
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Qualitative Effects of In-store Displays Using the Single Source Data of User Generated Contents and Point of Sales2018

    • Author(s)
      Takashi Teramoto, and Akira Shimizu
    • Organizer
      2018 Global Marketing Conference
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Understanding Preference Changes due to Aging for Consumer Packaged Goods2018

    • Author(s)
      Masakazu Ishihara, Akira Shimizu, and Takashi Teramoto
    • Organizer
      40th ISMS Marketing Science Conference, INFORMS
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] プラットフォーム戦略論と競争戦略論を融合する2つの事例2018

    • Author(s)
      佐藤亮
    • Organizer
      経営情報学会
    • Related Report
      2018 Annual Research Report
  • [Presentation] 経営戦略の理論を験すYBGの利用について2018

    • Author(s)
      佐藤亮
    • Organizer
      日本シミュレーション&ゲーミング学会
    • Related Report
      2018 Annual Research Report
  • [Presentation] プラットフォーム変換の競争戦略論と2つの事例2018

    • Author(s)
      佐藤亮
    • Organizer
      オペレーションズ・マネジメント&ストラテジー学会
    • Related Report
      2018 Annual Research Report
  • [Presentation] 製造企業のサービタイゼーションに関する考察2018

    • Author(s)
      砂口洋毅、佐藤亮
    • Organizer
      オペレーションズ・マネジメント&ストラテジー学会
    • Related Report
      2018 Annual Research Report
  • [Presentation] IoTとビッグデータの意味―需要プロセスと足並みをそろえる製造サービス業への変換2018

    • Author(s)
      佐藤亮
    • Organizer
      経営情報学会
    • Related Report
      2018 Annual Research Report
  • [Book] サプライチェーン・マネジメント2021

    • Author(s)
      松井美樹
    • Total Pages
      315
    • Publisher
      放送大学教育振興会
    • ISBN
      4595322712
    • Related Report
      2020 Annual Research Report
  • [Book] 『社会と産業の倫理』 11章「生産マネジメントと倫理」2021

    • Author(s)
      松井美樹
    • Total Pages
      26
    • Publisher
      放送大学教育振興会
    • ISBN
      4595322771
    • Related Report
      2020 Annual Research Report
  • [Book] スーパーマーケットのブランド論2019

    • Author(s)
      寺本高
    • Total Pages
      308
    • Publisher
      千倉書房
    • ISBN
      9784805111642
    • Related Report
      2018 Annual Research Report
  • [Book] 消費者行動の実証研究2018

    • Author(s)
      守口剛,上田雅夫,奥瀬喜之,鶴見裕之
    • Total Pages
      224
    • Publisher
      中央経済社
    • ISBN
      9784502282614
    • Related Report
      2018 Annual Research Report

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Published: 2018-04-23   Modified: 2022-01-27  

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