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East Asian tourism inbound consumer behavior studies from a point of Elaboration Likelihood Model

Research Project

Project/Area Number 18H03456
Research Category

Grant-in-Aid for Scientific Research (B)

Allocation TypeSingle-year Grants
Section一般
Review Section Basic Section 80020:Tourism studies-related
Research InstitutionHokkaido University

Principal Investigator

ITO Naoya  北海道大学, メディア・コミュニケーション研究院, 特任教授 (60261228)

Project Period (FY) 2018-04-01 – 2023-03-31
Project Status Completed (Fiscal Year 2022)
Budget Amount *help
¥14,950,000 (Direct Cost: ¥11,500,000、Indirect Cost: ¥3,450,000)
Fiscal Year 2022: ¥2,470,000 (Direct Cost: ¥1,900,000、Indirect Cost: ¥570,000)
Fiscal Year 2021: ¥2,470,000 (Direct Cost: ¥1,900,000、Indirect Cost: ¥570,000)
Fiscal Year 2020: ¥2,470,000 (Direct Cost: ¥1,900,000、Indirect Cost: ¥570,000)
Fiscal Year 2019: ¥3,380,000 (Direct Cost: ¥2,600,000、Indirect Cost: ¥780,000)
Fiscal Year 2018: ¥4,160,000 (Direct Cost: ¥3,200,000、Indirect Cost: ¥960,000)
Keywords観光産業 / 消費者行動 / メディア効果 / COVID-19 / ELM理論 / リスク分析 / 精緻化見込モデル / ELM / 東アジア / インバウンド / リスク / 観光 / 精緻化見込みモデル / 観光情報行動 / 消費行動 / インターネット / パンデミック / 口コミ / 観光消費行動 / 新型コロナウイルス / ネット / 観光者 / 観光情報 / ソーシャル・メディア
Outline of Final Research Achievements

The purpose of this research is to analyze and compare the consumption behavior of tourism consumers in East Asian countries using the Elaboration Likelihood Model. However, from the second half of the second year after the start of this study, COVID-19 became a global pandemic. As a result, the tourism market fell into a state of complete closure and was devastated for several years. Therefore, this research changed the research theme to a tourism market recovery scenario from the pandemic and continued the survey with new research question.

Academic Significance and Societal Importance of the Research Achievements

本研究の学術的意義は、ELM理論においてCOVID-19に起因する「経済リスク」や「社会リスク」、また「健康リスク」概念を位置づけた点にある。本来、ELM理論は、Cognitive側面に起因する安定的・継続的な中心ルート、Affective側面に起因する不安定的・短期的な周辺ルートという2ルート理論であったものが、第三項の「リスク概念」により、調整効果を得ることがいくつかの論考で検証された。この点は、COVID-19による不幸中の幸いである。
その一方、社会的意義としては、情報源信頼性と議論的信頼性の二つの信頼性の活用により、最も効果的な観光産業復活へ向けたロードマップを示したことにある。

Report

(6 results)
  • 2022 Annual Research Report   Final Research Report ( PDF )
  • 2021 Annual Research Report
  • 2020 Annual Research Report
  • 2019 Annual Research Report
  • 2018 Annual Research Report
  • Research Products

    (9 results)

All 2022 2021 2019 2018

All Journal Article (5 results) (of which Int'l Joint Research: 1 results,  Peer Reviewed: 5 results) Presentation (3 results) Book (1 results)

  • [Journal Article] Risk and destination perceptions of Wuhan, China since the COVID-19 pandemic2022

    • Author(s)
      Ong, Y. X., Ito, N., & Sun, T
    • Journal Title

      Anatolia

      Volume: 01-2022 Issue: 2 Pages: 1-15

    • DOI

      10.1080/13032917.2021.2016450

    • Related Report
      2022 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Exploring the Transformation of Elaboration Likelihood Model2021

    • Author(s)
      孫涛, 伊藤直哉, 張セン
    • Journal Title

      The Tourism Studies

      Volume: 33 Issue: 1 Pages: 5-18

    • DOI

      10.18979/jitr.33.1_5

    • ISSN
      1342-0208, 2189-7530
    • Related Report
      2022 Annual Research Report
    • Peer Reviewed
  • [Journal Article] 訪日中国人観光客消費行動の変化と進展―精緻化見込モデル(ELM)から見る「爆買い」の裏側―2019

    • Author(s)
      伊藤直哉・張俊嬌
    • Journal Title

      情報文化

      Volume: 26-1 Pages: 3-10

    • Related Report
      2019 Annual Research Report
    • Peer Reviewed
  • [Journal Article] “I Want to Go There Too!” Evaluating Social Media Influencer Marketing Effectiveness: A Case Study of Hokkaido’s DMO2019

    • Author(s)
      Yi Xuan Ong and Naoya Ito
    • Journal Title

      Information and Communication Technologies in Tourism 2019

      Volume: 1 Pages: 132-144

    • Related Report
      2019 Annual Research Report
    • Peer Reviewed
  • [Journal Article] I Want to Go There Too!” Evaluating Social Media Influencer Marketing Effectiveness: A Case Study of Hokkaido’s DMO2019

    • Author(s)
      Yi Xuan Ong and Naoya Ito
    • Journal Title

      Information and Communication Technologies in Tourism 2019, Proceeding of the International Conference in Nicosia

      Volume: - Pages: 132-144

    • Related Report
      2018 Annual Research Report
    • Peer Reviewed / Int'l Joint Research
  • [Presentation] Evaluating the Effectiveness of Social Media Influencer (SMI) Marketing Campaign of Hokkaido’s DMO2018

    • Author(s)
      オン イーシャン・伊藤直哉
    • Organizer
      第15回観光情報学会全国大会
    • Related Report
      2018 Annual Research Report
  • [Presentation] 観光情報分野における精緻見込モデル(ELM)の応用について-中国人観光客を対象に2018

    • Author(s)
      孫涛・伊藤直哉
    • Organizer
      第15回観光情報学会全国大会
    • Related Report
      2018 Annual Research Report
  • [Presentation] Sharing or Not? Focusing on Online Social Capital in Travel Information Engagement2018

    • Author(s)
      張俊嬌・伊藤直哉・劉績宏
    • Organizer
      第15回観光情報学会全国大会
    • Related Report
      2018 Annual Research Report
  • [Book] 口コミを観る/観られる―爆買いを解き明かす口コミ理論を考える2021

    • Author(s)
      伊藤直哉
    • Publisher
      ナカニシヤ出版
    • Related Report
      2021 Annual Research Report

URL: 

Published: 2018-04-23   Modified: 2024-01-30  

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