Development of novel public health marketing theory for achieving health equity

• Project/Area Number: 18H04071
• Research Category: Grant-in-Aid for Scientific Research (A)
• Allocation Type: Single-year Grants
• Section: 一般
• Review Section: Medium-sized Section 58:Society medicine, nursing, and related fields
• Research Institution: The University of Tokyo
• Principal Investigator: 近藤 尚己 東京大学, 大学院医学系研究科(医学部), 准教授 (20345705)
• Co-Investigator(Kenkyū-buntansha): 近藤 克則 千葉大学, 予防医学センター, 教授 (20298558) ; 鎌田 真光 東京大学, 大学院医学系研究科(医学部), 助教 (60523090)
• Project Period (FY): 2018-04-01 – 2023-03-31
• Project Status: Granted (Fiscal Year 2019)
• Budget Amount: ¥43,680,000 (Direct Cost: ¥33,600,000、Indirect Cost: ¥10,080,000); Fiscal Year 2019: ¥9,100,000 (Direct Cost: ¥7,000,000、Indirect Cost: ¥2,100,000); Fiscal Year 2018: ¥9,490,000 (Direct Cost: ¥7,300,000、Indirect Cost: ¥2,190,000)
• Keywords: 健康格差 / マーケティング / 行動科学 / 社会疫学 / ナッジ