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Voice Localization in Anime Exports to East and Southeast Asia in the 1990s

Research Project

Project/Area Number 18K00229
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Review Section Basic Section 01070:Theory of art practice-related
Research InstitutionNiigata University

Principal Investigator

Ishida Minori  新潟大学, 人文社会科学系, 教授 (70425007)

Co-Investigator(Kenkyū-buntansha) Kim JoonYang  新潟大学, 人文社会科学系, 准教授 (00749955)
Project Period (FY) 2018-04-01 – 2023-03-31
Project Status Completed (Fiscal Year 2022)
Budget Amount *help
¥3,640,000 (Direct Cost: ¥2,800,000、Indirect Cost: ¥840,000)
Fiscal Year 2020: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2019: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2018: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Keywordsアニメ / 声 / 現地化 / 声優 / 吹き替え / 字幕 / ファン / 音声 / グローバル化 / キャラクターの性 / クィアネス / 女性声優 / 受容 / メディア / 音声の現地化 / 女性が演じる少年役 / 韓国における声優文化 / 台湾における声優文化 / 日本における声優文化 / 1990年代アニメ / 輸出 / 多言語国家 / 演技 / 他者の受容 / 文化産業
Outline of Final Research Achievements

In 2018, in South Korea, and in 2019, in Singapore, we conducted interview surveys with voice actors engaged in dubbing Japanese anime, people involved in the local anime industry, and anime fans. During the pandemic from 2020 onwards, we exchanged information online with Taiwanese researchers, and in March 2021, we held a roundtable discussion at the online international conference "Beyond Theorizing Anime: Voices and Archiving." It became clear that the localization of anime voices directly reflects export-oriented, social, and media contexts, and at the same time, it was found to be a blind spot in anime research in Japan. As part of the above results, in 2022, the principal investigator and co-investigator published the edited book "Global Anime Theory".

Academic Significance and Societal Importance of the Research Achievements

アニメがグローバルな娯楽として楽しまれていることは、周知の事実である。しかし、海外で実際どのようにアニメは受容されているのか。本研究は、日本国内の視聴者向けに制作されるがために、日本語で演じられるキャラクターの声が、いかに現地化されているのかに注目し、アニメのグローバルな受容の一端を明らかにした。アニメが大人も楽しむメディアとして日本社会に定着した90年代に、輸出先の東アジア・東南アジアでは、それぞれの言語事情や、日本アニメ産業とのかかわり方の違いによって声優産業の規模も異なっていたことが判明し、従来の国内研究では注目されない声の現地化の多様性を明らかにできた。

Report

(6 results)
  • 2022 Annual Research Report   Final Research Report ( PDF )
  • 2021 Research-status Report
  • 2020 Research-status Report
  • 2019 Research-status Report
  • 2018 Research-status Report
  • Research Products

    (22 results)

All 2022 2021 2020 2019 Other

All Int'l Joint Research (8 results) Journal Article (2 results) (of which Int'l Joint Research: 1 results,  Peer Reviewed: 1 results,  Open Access: 1 results) Presentation (5 results) (of which Int'l Joint Research: 3 results,  Invited: 3 results) Book (2 results) Remarks (3 results) Funded Workshop (2 results)

  • [Int'l Joint Research] LASALLE College of the Arts(シンガポール)

    • Related Report
      2022 Annual Research Report
  • [Int'l Joint Research] Stockholm University(スウェーデン)

    • Related Report
      2022 Annual Research Report
  • [Int'l Joint Research] LASALLE College of the Arts(シンガポール)

    • Related Report
      2021 Research-status Report
  • [Int'l Joint Research] LASALLE College of the Arts(シンガポール)

    • Related Report
      2020 Research-status Report
  • [Int'l Joint Research] LASALLE College of the Arts(シンガポール)

    • Related Report
      2019 Research-status Report
  • [Int'l Joint Research] University of Vigo(スペイン)

    • Related Report
      2018 Research-status Report
  • [Int'l Joint Research] Stockholm University(スウェーデン)

    • Related Report
      2018 Research-status Report
  • [Int'l Joint Research] Seoul University(韓国)

    • Related Report
      2018 Research-status Report
  • [Journal Article] Voice Actors Synchronised with Other Human Agents:An Analysis of the Afureko Script2020

    • Author(s)
      Minori Ishida
    • Journal Title

      Archiving Movements: Short Essays on Anime and Visual Media Materials

      Volume: 2 Pages: 33-40

    • Related Report
      2019 Research-status Report
  • [Journal Article] Deviating Voice. Representation of Female Characters and Feminist Readings in 1990s Anime2019

    • Author(s)
      Minori Ishida
    • Journal Title

      IMAGE. Journal of Interdisciplinary Image Science

      Volume: 29 Pages: 22-27

    • Related Report
      2018 Research-status Report
    • Peer Reviewed / Open Access / Int'l Joint Research
  • [Presentation] 音声の現地化から考察する90年代アニメの 東・東南アジアにおける受容2021

    • Author(s)
      石田美紀
    • Organizer
      アニメ研究を切り開く:声とアーカイブBeyond Theorizing Anime: Voices and Archiving
    • Related Report
      2021 Research-status Report
    • Int'l Joint Research
  • [Presentation] オープニング・エンディングから考えるリミテッド・アニメーションにおける音と映像の関係2021

    • Author(s)
      石田美紀
    • Organizer
      表象文化論学会
    • Related Report
      2021 Research-status Report
    • Invited
  • [Presentation] 声優のスター化におけるアニメ雑誌の役割ー1970年代末の事例に即して2020

    • Author(s)
      石田美紀
    • Organizer
      日本アニメーション学会第22回大会
    • Related Report
      2020 Research-status Report
  • [Presentation] Possibilities of Voice Acting: On Voice Actresses Playing Boys Roles2019

    • Author(s)
      Minori Ishida
    • Organizer
      International Symposium: Theorizing Anime: Invention of Concepts and Conditions of Their Possibility
    • Related Report
      2019 Research-status Report
    • Int'l Joint Research / Invited
  • [Presentation] Rethinking EVA from the Performance of Voice actresses2019

    • Author(s)
      Minori Ishida
    • Organizer
      Anime. Una perspectiva transdisciplinar.
    • Related Report
      2018 Research-status Report
    • Int'l Joint Research / Invited
  • [Book] グローバル・アニメ論2022

    • Author(s)
      石田 美紀、キム・ジュニアン
    • Total Pages
      242
    • Publisher
      青弓社
    • ISBN
      4787274511
    • Related Report
      2022 Annual Research Report
  • [Book] アニメと声優のメディア史2020

    • Author(s)
      石田 美紀
    • Total Pages
      224
    • Publisher
      青弓社
    • ISBN
      4787234781
    • Related Report
      2020 Research-status Report
  • [Remarks] 国際コンファランス アニメ研究を切り開く:声とアーカイブ

    • URL

      https://confit.atlas.jp/guide/event/acasin2021/participant_login;jsessionid=2C2E05C79DD96B90B74F41CEDD1D0117?eventCode=acasin2021

    • Related Report
      2020 Research-status Report
  • [Remarks] 環東アジア研究センター

    • URL

      https://www.arc.niigata-u.ac.jp/news/1766/

    • Related Report
      2020 Research-status Report
  • [Remarks] Anime. Una perspectiva transdisciplinar.

    • URL

      http://grupodx5.webs.uvigo.es/Anime-Una-perspectiva,243.html

    • Related Report
      2018 Research-status Report
  • [Funded Workshop] アニメ研究を切り開く:声とアーカイブ Beyond Theorizing Anime: Voices and Archiving2021

    • Related Report
      2021 Research-status Report
  • [Funded Workshop] 国際コンファランス「アニメ研究を切り開く:声とアーカイブ」2021

    • Related Report
      2020 Research-status Report

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Published: 2018-04-23   Modified: 2024-01-30  

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