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Reputation formation and umbrella branding in multi-product firms: Theory and Experiment

Research Project

Project/Area Number 18K01526
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Review Section Basic Section 07010:Economic theory-related
Research InstitutionKansai University

Principal Investigator

Kobayashi Hajime  関西大学, 経済学部, 教授 (10347510)

Co-Investigator(Kenkyū-buntansha) 七條 達弘  大阪公立大学, 大学院経済学研究科, 教授 (40305660)
Project Period (FY) 2018-04-01 – 2023-03-31
Project Status Completed (Fiscal Year 2022)
Budget Amount *help
¥4,160,000 (Direct Cost: ¥3,200,000、Indirect Cost: ¥960,000)
Fiscal Year 2021: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2020: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2019: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2018: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Keywords長期的関係 / 多市場接触 / ランダムマッチング / 協調行動 / 繰り返しゲーム / 不完全公的観測 / 情報制約 / 経済実験 / ゲーム実験 / 協調行動の創出 / 繰り返しゲーム実験 / 多角化企業 / 価格カルテル
Outline of Final Research Achievements

The results of this project can be stated as the following two major points. First, economic experiments revealed that multi-market contact, in which players repeatedly play multiple games with a fixed partner, does not promote cooperative behavior as much as assumed in theory. In the laboratory experiment, no additional effect of multi-market contact was observed, but in the online experiment, it was found to act rather in the direction of inhibiting cooperative behavior. Another experiment was conducted in a repeated game in which the players randomly switch opponents each period. The results showed that the provision of additional information, as assumed in the theory, improved the cooperation rate. This was found to work regardless of the size of the matching pool.

Academic Significance and Societal Importance of the Research Achievements

多市場接触は,これまで協調行動を促進すると言われてきたが,実験室実験を通じてわかったことは,理論で想定しているほどに協調行動を促進する訳ではないことがわかった. 次に,ランダムに相手が入れ替わるケースでは,理論が想定するような追加情報による協調行動の促進効果があり,これは,近年発展しているオンライン取引などの環境では,どのような追加情報を提供するかが,取引の効率性を決定的に左右することがわかった.

Report

(6 results)
  • 2022 Annual Research Report   Final Research Report ( PDF )
  • 2021 Research-status Report
  • 2020 Research-status Report
  • 2019 Research-status Report
  • 2018 Research-status Report
  • Research Products

    (12 results)

All 2022 2021 2020 2018 Other

All Int'l Joint Research (5 results) Journal Article (3 results) (of which Int'l Joint Research: 1 results,  Peer Reviewed: 3 results,  Open Access: 1 results) Presentation (3 results) Remarks (1 results)

  • [Int'l Joint Research] ダラム大学(英国)

    • Related Report
      2022 Annual Research Report
  • [Int'l Joint Research] Durham University(英国)

    • Related Report
      2021 Research-status Report
  • [Int'l Joint Research] ダラム大学(英国)

    • Related Report
      2020 Research-status Report
  • [Int'l Joint Research] ダラム大学(英国)

    • Related Report
      2019 Research-status Report
  • [Int'l Joint Research] Durham University(英国)

    • Related Report
      2018 Research-status Report
  • [Journal Article] Observability of partners’ past play and cooperation: Experimental evidence2022

    • Author(s)
      Kamei Kenju、Kobayashi Hajime、Tse Tiffany Tsz Kwan
    • Journal Title

      Economics Letters

      Volume: 210 Pages: 1-4

    • DOI

      10.1016/j.econlet.2021.110186

    • Related Report
      2022 Annual Research Report 2021 Research-status Report
    • Peer Reviewed / Open Access
  • [Journal Article] On the monetary exchange with multiple equilibrium money holdings distributions: An experimental approach2021

    • Author(s)
      Kamiya Kazuya、Kobayashi Hajime、Shichijo Tatsuhiro、Shimizu Takashi
    • Journal Title

      Journal of Economic Behavior & Organization

      Volume: 183 Pages: 206-232

    • DOI

      10.1016/j.jebo.2020.12.014

    • Related Report
      2020 Research-status Report
    • Peer Reviewed
  • [Journal Article] Does cheap talk promote coordination under asymmetric information? An experimental study on global games2020

    • Author(s)
      Jieyi Duan, Hajime Kobayashi, Tatsuhiro Shichijo
    • Journal Title

      Journal of Behavioral and Experimental Economics

      Volume: 86 Pages: 101519-101519

    • DOI

      10.1016/j.socec.2020.101519

    • Related Report
      2020 Research-status Report 2019 Research-status Report
    • Peer Reviewed / Int'l Joint Research
  • [Presentation] Experiments on Repeated Games with Infrequent Monitoring2018

    • Author(s)
      小林 創
    • Organizer
      日本経済学会春季大会
    • Related Report
      2018 Research-status Report
  • [Presentation] Experiments on Repeated Games with Infrequent Monitoring2018

    • Author(s)
      小林 創
    • Organizer
      ミクロ経済学・ゲーム理論研究会
    • Related Report
      2018 Research-status Report
  • [Presentation] Experiments on Repeated Games with Infrequent Monitoring2018

    • Author(s)
      小林 創
    • Organizer
      実験社会科学コンファレンス
    • Related Report
      2018 Research-status Report
  • [Remarks] Kenju Kamei Homepage

    • URL

      https://sites.google.com/site/kenjukamei2011/

    • Related Report
      2021 Research-status Report

URL: 

Published: 2018-04-23   Modified: 2024-01-30  

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