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Online prediction of the numbers of visitors and shop-around movements among multiple commercial facilities within a city center using their time-series count data of incoming customers

Research Project

Project/Area Number 18K01904
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Review Section Basic Section 07090:Commerce-related
Research InstitutionNippon Bunri University

Principal Investigator

Yamashiro Kosuke  日本文理大学, 経営経済学部, 教授 (00514150)

Co-Investigator(Kenkyū-buntansha) 斎藤 参郎  福岡大学, 公私立大学の部局等, 研究特任教授 (50111654)
岩見 昌邦  和光大学, 経済経営学部, 講師 (60629541)
Project Period (FY) 2018-04-01 – 2024-03-31
Project Status Completed (Fiscal Year 2023)
Budget Amount *help
¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000)
Fiscal Year 2020: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2019: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2018: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Keywords時系列分析 / 複数の商業施設入館者数日時データ / VARモデル / 人流ビッグデータ / 時系列データ予測 / 状態空間モデル / 分次の商業施設入館者数データ / 商業施設入館者数データ
Outline of Final Research Achievements

In this study, we investigated the characteristics of visitor number fluctuations and the interactions among multiple commercial facilities in the central area of Fukuoka City by employing time series analysis on the visitor count data and human flow big data provided by large-scale commercial facilities. Although the development of the estimation and prediction model using the State Space Model (SSM), which was initially planned, was not completed, we were able to analyze the relationships among the visitor counts of commercial facilities by applying the Vector Autoregressive (VAR) model. As a result, we successfully elucidated the periodicity of visitor count data, the interactions among facilities, and the correlation between event occurrences and visitor numbers, thereby obtaining valuable insights. These findings are expected to contribute to the management strategies of commercial facilities and urban planning proposals, as well as have potential applications in other cities.

Academic Significance and Societal Importance of the Research Achievements

本研究の学術的意義は、大規模商業施設の入館者数データと人流ビッグデータを用いて、入館者数の変動特性と施設間の相互作用を明らかにし、ベクトル自己回帰モデルを適用して商業施設間の関連性を定量的に分析した点にある。
社会的意義としては、本研究の成果が商業施設の経営戦略や都市計画への提言に活用できる点が挙げられる。入館者数の変動特性や施設間の相互作用を考慮することで、効果的なマーケティング戦略の立案や最適な商業施設の配置計画が可能となり、他都市への応用も期待される。

Report

(7 results)
  • 2023 Annual Research Report   Final Research Report ( PDF )
  • 2022 Research-status Report
  • 2021 Research-status Report
  • 2020 Research-status Report
  • 2019 Research-status Report
  • 2018 Research-status Report
  • Research Products

    (6 results)

All 2022 2020 2019 2018

All Journal Article (1 results) Presentation (4 results) (of which Int'l Joint Research: 1 results) Book (1 results)

  • [Journal Article] 地方都市消費者の小売業態選択行動の特性分析-大分市商圏居住者へのアンケート調査(2022)にもとづくケーススタディ2022

    • Author(s)
      岩見昌邦・山城興介
    • Journal Title

      第25回(2022年度)日本環境共生学会学術大会論文集

      Volume: -

    • Related Report
      2022 Research-status Report
  • [Presentation] Causal analysis of whether one-dollar city center circuit bus activates consumers’ shop-arounds: The economic effects caused by one-dollar circuit bus revisited2020

    • Author(s)
      Kosuke Yamashiro, Masakuni Iwami and Saburo Saito
    • Organizer
      The 16th Pacific Regional Science Conference Organization Summer Institute
    • Related Report
      2019 Research-status Report
    • Int'l Joint Research
  • [Presentation] Propensity score analysis of causal effects by one-dollar city center circuit bus on extending consumers’ shop-around steps2020

    • Author(s)
      Kosuke Yamashiro, Masakuni Iwami and Saburo Saito
    • Organizer
      日本地域学会第56回(2019年)年次大会
    • Related Report
      2019 Research-status Report
  • [Presentation] 複合商業施設における入館者数の日次時系列データを使った周辺イベントの影響について2018

    • Author(s)
      山城興介・岩見昌邦・斎藤参郎
    • Organizer
      日本マーケティングサイエンス学会第103回研究大会
    • Related Report
      2018 Research-status Report
  • [Presentation] 複合商業施設の入館者数分次時系列データの特徴の抽出2018

    • Author(s)
      山城興介・岩見昌邦・斎藤参郎
    • Organizer
      日本地域学会第55回(2018年)年次大会
    • Related Report
      2018 Research-status Report
  • [Book] Advances in Kaiyu Studies2019

    • Author(s)
      S. Saito, K. Yamashiro eds.
    • Total Pages
      467
    • Publisher
      Springer
    • ISBN
      9811317380
    • Related Report
      2018 Research-status Report

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Published: 2018-04-23   Modified: 2025-01-30  

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