| Budget Amount *help |
¥3,380,000 (Direct Cost: ¥2,600,000、Indirect Cost: ¥780,000)
Fiscal Year 2021: ¥130,000 (Direct Cost: ¥100,000、Indirect Cost: ¥30,000)
Fiscal Year 2020: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2019: ¥390,000 (Direct Cost: ¥300,000、Indirect Cost: ¥90,000)
Fiscal Year 2018: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
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| Outline of Final Research Achievements |
When communicating inconvenient news to listeners, explanations (accounts) are more likely to be accepted when the listeners' regulatory focus and their preferred message frames match (promotion focus + gain frames or prevention focus + loss frames) than otherwise. This hypothesis was tested by a scenario experiment targeting working people in Japan and the United States. The results indicate when the negative impact of the inconvenient news on the other party is small, a clearer matching effect was observed than when the negative impact was large. It was also suggested that the matching effect produced by prevention focus + loss frames was more effective than promotion focus + gain frames for Japanese, and the opposite pattern was more effective for Americans.
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