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Using Persuasive Communication to Promote Responsible Inbound Tourism: The Case of the Snow Monkeys

Research Project

Project/Area Number 18K11889
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Review Section Basic Section 80020:Tourism studies-related
Research InstitutionRitsumeikan Asia Pacific University

Principal Investigator

Jones Thomas  立命館アジア太平洋大学, アジア太平洋学部, 准教授 (50611745)

Project Period (FY) 2018-04-01 – 2021-03-31
Project Status Completed (Fiscal Year 2020)
Budget Amount *help
¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
Fiscal Year 2020: ¥130,000 (Direct Cost: ¥100,000、Indirect Cost: ¥30,000)
Fiscal Year 2019: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2018: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
KeywordsWildlife Tourism / Inbound Tourism / wildlife tourism / provisioning / Persuasive Communication / Inbound / National Park / Snow Monkey
Outline of Final Research Achievements

Wildlife tourism is a growing global market but the presence of humans has negative impacts for primates as park managers struggle to inform and educate the increasing inbound visitors. This project reviewed Interactions at some of Japan’s longest-running monkey parks thought to host some of the planet’s largest troop of uncaged Macaques. Despite the name Takasakiyama Natural Zoo (TNZ), macaques can be viewed by visitors under free-range conditions, throwing up challenges for persuasive communication. This research helped to clarify the positioning of monkey parks on a non-consumptive wildlife tourism spectrum.

Academic Significance and Societal Importance of the Research Achievements

As biodiversity faces multiple global threats, the role of wildlife tourism is paramount, but relies on cultural contexts, requiring flexibility in an era of inbound tourism especially during the COVID-19 pandemic.

Report

(4 results)
  • 2020 Annual Research Report   Final Research Report ( PDF )
  • 2019 Research-status Report
  • 2018 Research-status Report
  • Research Products

    (3 results)

All 2020 2019 2018

All Presentation (3 results) (of which Int'l Joint Research: 2 results)

  • [Presentation] Positioning wild monkey parks on a non-consumptive wildlife tourism spectrum: Visitor perspectives from Takasakiyama Natural Zoo2020

    • Author(s)
      T.E. Jones
    • Organizer
      Critical Tourism Studies - Asia Pacific
    • Related Report
      2019 Research-status Report
    • Int'l Joint Research
  • [Presentation] Diverging Dynamics in Wildlife Tourism: Comparing Visitor Trends to Macaque Monkey Parks in Japan2019

    • Author(s)
      T.E. Jones
    • Organizer
      Royal Geographic Society Annual Conference
    • Related Report
      2019 Research-status Report
    • Int'l Joint Research
  • [Presentation] A Tale of Two Valleys: Different Approaches to Macaque Monkey Management in Nagano’s National Parks2018

    • Author(s)
      T.E. Jones
    • Organizer
      16th Asia Pacific Conference
    • Related Report
      2018 Research-status Report

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Published: 2018-04-23   Modified: 2022-01-27  

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