| Project/Area Number |
18K11947
|
|---|
| Research Category |
Grant-in-Aid for Scientific Research (C)
|
| Allocation Type | Multi-year Fund |
|---|
| Section | 一般 |
|---|
| Review Section |
Basic Section 90010:Design-related
|
|---|
| Research Institution | Chiba University |
|---|
Principal Investigator |
|
|---|
| Project Period (FY) |
2018-04-01 – 2022-03-31
|
| Project Status |
Completed (Fiscal Year 2021)
|
| Budget Amount *help |
¥390,000 (Direct Cost: ¥300,000、Indirect Cost: ¥90,000)
Fiscal Year 2020: ¥130,000 (Direct Cost: ¥100,000、Indirect Cost: ¥30,000)
Fiscal Year 2019: ¥130,000 (Direct Cost: ¥100,000、Indirect Cost: ¥30,000)
Fiscal Year 2018: ¥130,000 (Direct Cost: ¥100,000、Indirect Cost: ¥30,000)
|
|---|
| Keywords | Brand Personality / Logo Personality / Brand Personality Scale / Tokyo 2020 / Olympic and Paralympic / Sponsors / Logo Design / logo design |
|---|
| Outline of Final Research Achievements |
Before and after the Tokyo 2020, several online questionnaires based on Brand Personality Scale were used to collect all data about the brands and logos of the following seven selected companies: Toyota, Panasonic, Canon, Fujitsu, ANA, JAL, and Mitsubishi Electric. The results revealed how brands and logos of sponsor companies were perceived compared to Tokyo 2020 and how each company's logo and brand corresponded to each other.
Teaching material for the brand and logo personality class was prepared based on research findings. The final results of this research were presented at the Eighth Annual Conference on Global Higher Education at Lakeland University Japan and at the 69th Annual Conference of JSSD (Japan Society for the Science of Design).
|
| Academic Significance and Societal Importance of the Research Achievements |
この調査は、東京2020の文脈における日本企業のブランドとロゴのパーソナリティの知覚に基づいて実施された。ブランドパーソナリティスケール（BPS）は、ロゴのパーソナリティを測定するための信頼性が高く使いやすい調査方法として使用できることが確認された。そして、この調査方法は、スポンサーシッププログラムがブランドイメージの宣伝に効果的かどうか調査するために使用することができる。また、交換留学生のための、ロゴとブランドパーソナリティに関する授業も作成した。日本企業に関する学習と研究は、東京2020の記憶を残すことにも繋がる。
|
