| Budget Amount *help |
¥4,160,000 (Direct Cost: ¥3,200,000、Indirect Cost: ¥960,000)
Fiscal Year 2021: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2020: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2019: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2018: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
|
|---|
| Outline of Final Research Achievements |
By statistically analyzing survey data collected from consumers, this study showed that consumers' regulatory focus plays an important role in their word-of-mouth generation about stores and in their evaluation of web pages. In addition, by reviewing the large body of previous research on word-of-mouth referrals in the business-to-business context, this study pointed out that not only consumers but also firms frequently engage in word-of-mouth communication, and identified future research directions on this topic.
|
