Brand Communication under the Cross Media Environment : US, UK, and Japan
| Project/Area Number |
19330094
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Kansai University |
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Principal Investigator |
SUYAMA Keisuke Kansai University, 商学部, 教授 (40154629)
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| Co-Investigator(Kenkyū-buntansha) |
KAWASE Masaya 長浜バイオ大学, バイオサイエンス学部, 教授 (90224782)
SUZUKI Yuya 大阪産業大学, 経営学部, 准教授 (40382824)
GOTO Kozue 流通科学大学, 商学部, 専任講師 (80461127)
岸谷 和広 関西大学, 商学部, 准教授 (40330170)
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| Project Period (FY) |
2007 – 2009
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| Project Status |
Completed (Fiscal Year 2009)
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| Budget Amount *help |
¥18,590,000 (Direct Cost: ¥14,300,000、Indirect Cost: ¥4,290,000)
Fiscal Year 2009: ¥5,720,000 (Direct Cost: ¥4,400,000、Indirect Cost: ¥1,320,000)
Fiscal Year 2008: ¥5,590,000 (Direct Cost: ¥4,300,000、Indirect Cost: ¥1,290,000)
Fiscal Year 2007: ¥7,280,000 (Direct Cost: ¥5,600,000、Indirect Cost: ¥1,680,000)
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| Keywords | クロスメディア / ブランド / コミュニケーション / 広告 / 日英米比較 / 広告効果 / 小売店舗 / 消費者行動 / インターネット |
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| Research Abstract |
Internet has more and more promoted the consumer initiative and so-called cross media situation. When consumers want to make buying decisions, they transfer from one communication media to other media to acquire necessary information. But there are many different behaviors among US, UK, and Japan. Global brand company needs to develop the different brand communication strategies in these countries.
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Report
(4 results)
Research Products
(32 results)
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[Journal Article] Structure-activity Relationship of Anthraquinones on the Suppression of DNA-binding Activity of the Aryl Hydrocarbon Receptor Induced by 2, 3, 7, 8-tetrachlorodibenzo-p-diokin2009
Author(s)
Fukuda, I., Kaneko, A., Nishiumi, S., Kawase, M., Nishikiori, R., Fujitake, N., Ashida, H
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Journal Title
J. Biosci. Bioeng 107
Pages: 296-300
Related Report
Peer Reviewed
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[Journal Article] Structure-activity Relationship of Anthraquinones on the Suppression of DNA-binding Activity of the Aryl Hydrocarbon Receptor Induced by 2,3,7,8-tetrachlorodibenzo-p-diokin2009
Author(s)
Fukuda, I., Kaneko, A., Nishiumi, S., Kawase, M., Nishikiori, R., Fujitake, N., Ashida, H.
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Journal Title
J.Biosci.Bioeng. 107
Pages: 296-300
Related Report
Peer Reviewed
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[Journal Article] Application of Partial Least Square on Quantitative Analysis of L-, D-, and DL-Tartaric Acid by Terahertz Absorption Spectra.2008
Author(s)
Nishikiori, R., Yamaguchi, M., Takano, K., Enatsu, T., Tani, M., U. CHANDIMAL de SILVA, Kawashita, N., Takagi, T., Morimoto, S., Hangyo, M., Kawase, M
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Journal Title
Chem. Pharm. Bull 56
Pages: 305-307
NAID
Related Report
Peer Reviewed
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[Journal Article] Interaction between the Aryl Hydrocarbon Receptor and its Antagonists, Flavonoids2007
Author(s)
Fukuda, I., Mukai, R., Kawase, M., Yoshida, K., Ashida, H
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Journal Title
Biochem. Biophys. Res. Commun 359
Pages: 822-827
Related Report
Peer Reviewed
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[Journal Article] Interaction between the aryl hydrocarbon receptor and its antagonists, flavonoids2007
Author(s)
Fukuda, I., Mukai, R., Kawase, M., Yoshida, K., Ashida, H.
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Journal Title
Biochem. Biophys. Res. Commun. 359
Pages: 822-827
Related Report
Peer Reviewed
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