| Budget Amount *help |
¥18,590,000 (Direct Cost: ¥14,300,000、Indirect Cost: ¥4,290,000)
Fiscal Year 2009: ¥5,720,000 (Direct Cost: ¥4,400,000、Indirect Cost: ¥1,320,000)
Fiscal Year 2008: ¥5,590,000 (Direct Cost: ¥4,300,000、Indirect Cost: ¥1,290,000)
Fiscal Year 2007: ¥7,280,000 (Direct Cost: ¥5,600,000、Indirect Cost: ¥1,680,000)
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| Research Abstract |
Internet has more and more promoted the consumer initiative and so-called cross media situation. When consumers want to make buying decisions, they transfer from one communication media to other media to acquire necessary information. But there are many different behaviors among US, UK, and Japan. Global brand company needs to develop the different brand communication strategies in these countries.
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