| Budget Amount *help |
¥4,680,000 (Direct Cost: ¥3,600,000、Indirect Cost: ¥1,080,000)
Fiscal Year 2009: ¥2,210,000 (Direct Cost: ¥1,700,000、Indirect Cost: ¥510,000)
Fiscal Year 2008: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2007: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
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| Research Abstract |
A questionnaire survey was conducted in China to explore how the Chinese audience responds to the domestic animation policy and views domestic and foreign animation programmes. The results indicate that pirated Japanese animation is widely viewed via the Internet; on the other hand, domestic animation is not popular, excepting ones targeted at children. Preferences for domestic animation correlate positively with age and patriotism but negatively with Internet use, while preferences for Japanese animation correlate negatively with age and patriotism but positively with Internet use. Anime viewers and Internet users are more likely to be negative about information regulation by the government, while preferences for Japanese animation are not significantly associated with pro-Japan attitudes. These results suggest that the "soft power", whereby viewers of Japanese anime develop positive attitudes to Japanese products, is dubious in terms of empirical evidence.
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