Economic Analysis of Differentiation of Content
Project/Area Number |
19530214
|
Research Category |
Grant-in-Aid for Scientific Research (C)
|
Allocation Type | Single-year Grants |
Section | 一般 |
Research Field |
Applied economics
|
Research Institution | Otsuma Women's University |
Principal Investigator |
ASAI Sumiko Otsuma Women's University, 社会情報学部, 教授 (00329476)
|
Project Period (FY) |
2007 – 2010
|
Project Status |
Completed (Fiscal Year 2010)
|
Budget Amount *help |
¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000)
Fiscal Year 2010: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2009: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2008: ¥390,000 (Direct Cost: ¥300,000、Indirect Cost: ¥90,000)
Fiscal Year 2007: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
|
Keywords | 産業論 / コンテンツ / 多様性 / 地上放送 / BSデジタル放送 / 番組ジャンルの多様性 / 映像 / 音楽 / ヒットパータン / レンタル / ヒット要因 |
Research Abstract |
This study measured the diversity of music and video including terrestrial broadcast program and analyzed the impact of the market structure and an increase in distribution channels on the selection of content. The empirical analysis found that the market concentration did not cause a decrease in content diversity. In addition, consumers selected channels by content, thereby, an increase in distribution channels contributed to the expansion of selection of content.
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Report
(6 results)
Research Products
(25 results)