A Research of the organizational capability for transferring the marketing knowhow in multinational enterprises

Research Project

Project/Area Number	19530348
Research Category	Grant-in-Aid for Scientific Research (C)
Allocation Type	Single-year Grants
Section	一般
Research Field	Business administration
Research Institution	University of Hyogo
Principal Investigator	YAMAGUCHI Takahide University of Hyogo, 大学院・経営研究科, 教授 (90272096)
Project Period (FY)	2007 – 2009
Project Status	Completed (Fiscal Year 2009)
Budget Amount *help	¥2,860,000 (Direct Cost: ¥2,200,000、Indirect Cost: ¥660,000) Fiscal Year 2009: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000) Fiscal Year 2008: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000) Fiscal Year 2007: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Keywords	国際経営 / 多国籍企業 / 組織能力 / マーケティング・ノウハウ / 知的資産 / ガバメント / 所有戦略 / バウンダリースパニング / ローカルマーケット / マーケティングナレッジ / 国際移転 / 海外子会社
Research Abstract	I wrote two articles. One was clear that the business model built for a foreign market influenced on transferring the marketing knowhow. Another discussed that the new ownership policy of Japanese firms was impossible to formulate the internal market for the marketing knowhow.

Report

(4 results)