| Budget Amount *help |
¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
Fiscal Year 2009: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2008: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2007: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
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| Research Abstract |
A proposed method is to infer the hidden influential relationships between consumers using actual purchase history data, of which reliability and validity were confirmed. In addition, several simulation studies were conducted via so-called "agent-based modeling" to analyze the outcomes derived from a variety of interactions among consumers. Among them, the new product diffusion model was applied to actual data to explore the effective word-of-mouth marketing strategies.
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