Marketing the American Democratic Processes : Historical Developments and Democratic Implications of Marketing Applied for the U.S. Presidential Campaigns
Project/Area Number |
19530380
|
Research Category |
Grant-in-Aid for Scientific Research (C)
|
Allocation Type | Single-year Grants |
Section | 一般 |
Research Field |
Commerce
|
Research Institution | Saitama University |
Principal Investigator |
HIRABAYASHI Noriko Saitama University, 教養学部, 教授 (30222251)
|
Project Period (FY) |
2007 – 2009
|
Project Status |
Completed (Fiscal Year 2009)
|
Budget Amount *help |
¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000)
Fiscal Year 2009: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2008: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2007: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
|
Keywords | マーケティング / 公共経営 / 選挙 / 米国 / 大統領 / 民主政治 / メディア / 現代政治 / 民主主義 / 政治コミュニケーション / マスメディア / インターネット |
Research Abstract |
What does political marketing imply for democratic processes? With research on historical developments, campaign strategies and their outcomes in the innovative 2008 U.S. Presidential election were analyzed in terms of some democratic functions : market activation and representation, substantial choices, and leadership-followership to the market particularly in a promotion stage.
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Report
(4 results)
Research Products
(15 results)