| Project/Area Number |
19530382
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Chiba University |
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Principal Investigator |
SATO Eisaku Chiba University, 法経学部, 教授 (10366940)
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| Co-Investigator(Kenkyū-buntansha) |
中原 秀登 千葉大学, 大学院・人文社会科学研究科, 教授 (60189016)
清水 馨 千葉大学, 法経学部, 准教授 (10323388)
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| Co-Investigator(Renkei-kenkyūsha) |
NAKAHARA Hideto 千葉大学, 法経学部, 教授 (60189016)
SHIMIZU Kaoru 千葉大学, 法経学部, 准教授 (10323388)
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| Project Period (FY) |
2007 – 2010
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| Project Status |
Completed (Fiscal Year 2010)
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| Budget Amount *help |
¥2,600,000 (Direct Cost: ¥2,000,000、Indirect Cost: ¥600,000)
Fiscal Year 2010: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2009: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2008: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2007: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
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| Keywords | 消費者行動 / 店舗内購買行動 / 売場作り / 商学 / 店舗内買物行動 |
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| Research Abstract |
This study's contribution to the literature on in-store purchasing behavior is twofold. We first review the methods used to analyze in-store spatial behavior and present the problems with these methods and clarify the research topics. Second, we elucidate the characteristics of consumer spatial behavior in retail stores by applying a method used to analyze datasets of the shopping path taken by individual shoppers in actual grocery stores. These findings can serve to enhance the model of consumer spatial behavior in retail stores.
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