| Project/Area Number |
19580254
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Agro-economics
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| Research Institution | University of the Ryukyus |
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Principal Investigator |
KIKUCHI Koh University of the Ryukyus, 生物資源科学部, 講師 (30325831)
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| Co-Investigator(Kenkyū-buntansha) |
TAIRA Eizo 琉球大学, 農学部, 助教 (20433097)
NAKAMURA Tetsuya 共栄大学, 国際経営学部, 准教授 (80364876)
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| Project Period (FY) |
2007 – 2009
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| Project Status |
Completed (Fiscal Year 2009)
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| Budget Amount *help |
¥3,900,000 (Direct Cost: ¥3,000,000、Indirect Cost: ¥900,000)
Fiscal Year 2009: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2008: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2007: ¥2,210,000 (Direct Cost: ¥1,700,000、Indirect Cost: ¥510,000)
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| Keywords | 島嶼地域 / 熱帯果樹 / NIR / 品質管理 / 組織対応 / ブランド化 / 産地形成 / 栽培技術の統一 / マーケティング / 経営戦略 / 消費者意識 / 亜熱帶島嶼 / 基幹作物 / バイオマス / 亜熱帯島嶼 / 販売戦略 |
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| Research Abstract |
In Okinawa, there are few agricultural products, apart from sugarcane, that are recognizably "Okinawan" in the marketplace. The unified branding that was implemented in Okinawa is yet to achieve commercial results ; however, the preparations necessary for such branding are currently underway. To createa brand, it is necessary that growers form a cohesive organization or co-operative and standardize the branding process from manufacturing technique to sales strategy. Further, the growers' organization must be functionally operational. The purpose of the present study is to examine the production of tropical fruit in Okinawa.
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