| Budget Amount *help |
¥2,860,000 (Direct Cost: ¥2,200,000、Indirect Cost: ¥660,000)
Fiscal Year 2009: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2008: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2007: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
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| Research Abstract |
To revitalize the green tea producers in hilly and mountainous areas, we propose a shift in the perspective from "Selling green tea" to "Marketing the place which has green tea". For marketing the place, tourism has become one of the best ways. This study aims to get implications for the brand building of green tea place of hilly and mountainous areas using tea related-tourism. For this purpose, we have conducted a quantitative consumer survey, and we discuss implications of the result.
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