Brand Building of Agricultural Produce in Hilly and Mountainous Areas
| Project/Area Number |
19580258
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Agro-economics
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| Research Institution | University of Shizuoka |
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Principal Investigator |
IWASAKI Kunihiko University of Shizuoka, 経営情報学部, 教授 (40315213)
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| Project Period (FY) |
2007 – 2009
|
| Project Status |
Completed (Fiscal Year 2009)
|
| Budget Amount *help |
¥2,860,000 (Direct Cost: ¥2,200,000、Indirect Cost: ¥660,000)
Fiscal Year 2009: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2008: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2007: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
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| Keywords | 緑茶 / ブランド / 中山間地域 / ツーリズム / 産地 / 農産物 |
|---|
| Research Abstract |
To revitalize the green tea producers in hilly and mountainous areas, we propose a shift in the perspective from "Selling green tea" to "Marketing the place which has green tea". For marketing the place, tourism has become one of the best ways. This study aims to get implications for the brand building of green tea place of hilly and mountainous areas using tea related-tourism. For this purpose, we have conducted a quantitative consumer survey, and we discuss implications of the result.
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Report
(4 results)
Research Products
(27 results)
