| Budget Amount *help |
¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Fiscal Year 2009: ¥390,000 (Direct Cost: ¥300,000、Indirect Cost: ¥90,000)
Fiscal Year 2008: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2007: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
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| Research Abstract |
Basd on the existing studies of net-communication and schema theories in cognitive psychology, I attempt to construct a model for the co-creation (joint-creation) of commodity image by using CM (Commercial). And making the analysis of the consumer's benefit on CM (Commercial), I prove the co-creation (joint-creation) model as above.
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