| Budget Amount *help |
¥4,030,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥630,000)
Fiscal Year 2009: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2008: ¥2,210,000 (Direct Cost: ¥1,700,000、Indirect Cost: ¥510,000)
Fiscal Year 2007: ¥1,300,000 (Direct Cost: ¥1,300,000)
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| Research Abstract |
In the current research, we conducted questionnaire surveys for both residents and firms on the influences of Chinese eco-label. The empirical analyses were conducted by using the data from the surveys. There are three main results obtained from the questionnaire surveys of residents. The first one is residents' socio-demographic characteristics such as household income, education level, age, and gender have significantly high correlations with the degree of their environmental concern; The second one is the China Energy Efficiency Label influences consumers' purchasing decisions significantly; The third one is the differences in consumers' socio-demographic characteristics such as age, gender, education level, and income have significant influences on their willingness to pay for products awarded with the China Environmental Label. On the other hand, from the plant-level questionnaire survey of firms, I found that a number of factors such as ownership, firm size, target market, and the number of rivals have significant effects on the firm's decision of certifying the China Environmental Label or ISO14001 environmental management standard.
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