Consumer Behavior In Adopting New Products Through Analogy And Marketing Strategy For New Product Introduction
Project/Area Number |
19730290
|
Research Category |
Grant-in-Aid for Young Scientists (B)
|
Allocation Type | Single-year Grants |
Research Field |
Commerce
|
Research Institution | Takushoku University |
Principal Investigator |
TAJIMA Norio Takushoku University, 商学部, 准教授 (20328008)
|
Project Period (FY) |
2007 – 2009
|
Project Status |
Completed (Fiscal Year 2009)
|
Budget Amount *help |
¥3,640,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥540,000)
Fiscal Year 2009: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2008: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2007: ¥1,300,000 (Direct Cost: ¥1,300,000)
|
Keywords | 新製品 / 普及 / 消費者行動 / マーケティング / 類推 / 情報処理 / デジタル家電 / アナロジー |
Research Abstract |
We proposed a theoretical framework from the perspective of analogy to explain how internal information in the consumer's memory affects the adoption of new products and its implication for marketing in introducing new products.
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Report
(4 results)
Research Products
(5 results)