| Project/Area Number |
19730295
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Single-year Grants |
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| Research Field |
Commerce
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| Research Institution | Kinki University |
|---|
Principal Investigator |
TAMAKI Satoru Kinki University, 経営学部, 准教授 (40434849)
|
|---|
| Project Period (FY) |
2007 – 2009
|
| Project Status |
Completed (Fiscal Year 2009)
|
| Budget Amount *help |
¥3,010,000 (Direct Cost: ¥2,500,000、Indirect Cost: ¥510,000)
Fiscal Year 2009: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2008: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2007: ¥800,000 (Direct Cost: ¥800,000)
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| Keywords | インターネット / コミュニティ / 消費 / アイデンティティ / 自己 / 購買意思決定 / 廃棄行動 / ファッション / 消費者行動 / 情報探索 |
|---|
| Research Abstract |
First, This study focused on relation between consumer's communication behavior (information search, information sending, construction of relation among consumers) and consumer's identity formation by buying, having and using. Second, this study advanced a theoretical elaboration about the identity formation by consumption and clarified the pattern of the consumer's identity formation style.
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