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Reducing Food Waste in Japan: An Analysis of Consumer Behavior Patterns

Research Project

Project/Area Number 19K02351
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Review Section Basic Section 08030:Family and consumer sciences, and culture and living-related
Research InstitutionUniversity of Hyogo

Principal Investigator

ASSMAN STEPHANIE  兵庫県立大学, 国際商経学部, 教授 (10400441)

Project Period (FY) 2019-04-01 – 2025-03-31
Project Status Granted (Fiscal Year 2023)
Budget Amount *help
¥2,600,000 (Direct Cost: ¥2,000,000、Indirect Cost: ¥600,000)
Fiscal Year 2021: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2020: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2019: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Keywordsfood waste prevention / food education / Shokuiku / Mottainai / フードロス / 食品ロス / 消費者行動 / food waste / food loss / consumer behavior
Outline of Research at the Start

The investigation will reveal the extent to which consumers and restaurant owners have implemented strategies outlined in governmental initiatives with the objective reduce food waste. The novelty of this research project will be an examination of governmental initiatives and their impact on consumers. This project will further help to illuminate consumer behavior patterns that persist and contribute to food waste.

Outline of Annual Research Achievements

In 2023, I completed two major research achievements. (1) I completed a book manuscript which addresses the implementation of food education (shokuiku) in governmental food policies and in schools. This manuscript is currently under review. Based on field work at a rural elementary school in Kyushu, one chapter examines the prevention and reduction of food waste during school lunch in relation with teachings on moral education that emphasize mottainai, a principle with the aim to prevent wasting material and immaterial goods. (2) I contributed a review essay about recent research trends in food and sustainability studies
to an open access collection on culinary heritage published by Routledge entitled "Culinary heritage in Asia: National and regional identities. Reflections from the field."

Current Status of Research Progress
Current Status of Research Progress

3: Progress in research has been slightly delayed.

Reason

Data analysis of field work conducted in Kyushu required more time than anticipated. I had to collect additional data about the implementation on moral education and food waste reduction and prevention in Japanese schools.

Strategy for Future Research Activity

In 2024, I will expand upon completed research on food education and food waste in two ways. (1) I plan to revisit the field site Kyushu to investigate how students at a rural elementary school learn to reduce and prevent food waste, and to examine how food waste reduction and prevention is reinforced during school lunch. (2) I plan to examine Children's Cafeterias (Kodomo Shokudo) as a venue for volunteers to donate food that would otherwise go to waste. The objective of my research is to investigate Childrens' Cafeterias from the perspective of sustainability and to explore how food companies contribute to food waste reduction through food donations to non-profit organisations.

Report

(5 results)
  • 2023 Research-status Report
  • 2022 Research-status Report
  • 2021 Research-status Report
  • 2020 Research-status Report
  • 2019 Research-status Report
  • Research Products

    (7 results)

All 2024 2023 2022 Other

All Int'l Joint Research (1 results) Journal Article (3 results) (of which Int'l Joint Research: 2 results,  Peer Reviewed: 2 results,  Open Access: 2 results) Presentation (3 results) (of which Int'l Joint Research: 2 results,  Invited: 3 results)

  • [Int'l Joint Research] Institute for Sozial Innovation Berlin/University of Applied Sciences Fulda(ドイツ)

    • Related Report
      2022 Research-status Report
  • [Journal Article] Culinary heritage in Asia: National and regional identities. Reflections from the field2024

    • Author(s)
      Assmann, Stephanie
    • Journal Title

      Routledge Open Research 2024

      Volume: 3 (6) Pages: 6-6

    • DOI

      10.12688/routledgeopenres.18143.1

    • Related Report
      2023 Research-status Report
    • Peer Reviewed / Open Access / Int'l Joint Research
  • [Journal Article] Rethinking Locality in Japan2024

    • Author(s)
      Assmann, Stephanie
    • Journal Title

      Social Science Japan Journal

      Volume: 27 (1) Issue: 1 Pages: 115-118

    • DOI

      10.1093/ssjj/jyad015

    • Related Report
      2023 Research-status Report
    • Int'l Joint Research
  • [Journal Article] Book Review: Genpatsu jiko to 'shoku'2022

    • Author(s)
      Stephanie Assmann
    • Journal Title

      Social Science Japan Journal

      Volume: 25: 2 Issue: 2 Pages: 361-364

    • DOI

      10.1093/ssjj/jyac008

    • Related Report
      2022 Research-status Report
    • Peer Reviewed / Open Access
  • [Presentation] Teaching Children about Food in Schools and the Community. Lessons from International Experiments2023

    • Author(s)
      Jacquelyn Chi, Alastair Robertson and Stephanie Assmann
    • Organizer
      Oxford Food Symposium
    • Related Report
      2023 Research-status Report
    • Invited
  • [Presentation] Sustainability and Crisis in Japanese Foodways(オンライン)2022

    • Author(s)
      Stephanie Assmann
    • Organizer
      Association for Asian Studies (AAS) Annual Conference 2022 (March 22), Honolulu, USA
    • Related Report
      2022 Research-status Report
    • Int'l Joint Research / Invited
  • [Presentation] Setting the Table: Teaching Moderation, Conviviality and Sustainability through Food in Moral Education Classes in Japan (Keynote Speech)(オンライン)2022

    • Author(s)
      Stephanie Assmann
    • Organizer
      Dimitrie Cantemir Christian University, Bucharest: Japan. Pre-Modern, Modern and Contemporary. A Return Trip from the East to the West. Learning in, about, and from Japan (September 3, 2022)
    • Related Report
      2022 Research-status Report
    • Int'l Joint Research / Invited

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Published: 2019-04-18   Modified: 2024-12-25  

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