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Economic Analyses of Tobacco Purchasing Behavior Using Large-Scale Consumer Panel Data

Research Project

Project/Area Number 19K13717
Research Category

Grant-in-Aid for Early-Career Scientists

Allocation TypeMulti-year Fund
Review Section Basic Section 07050:Public economics and labor economics-related
Research InstitutionHitotsubashi University

Principal Investigator

YAO Ying  一橋大学, 社会科学高等研究院, 特任講師 (30810915)

Project Period (FY) 2019-04-01 – 2022-03-31
Project Status Completed (Fiscal Year 2021)
Budget Amount *help
¥4,030,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥930,000)
Fiscal Year 2021: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2020: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2019: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
KeywordsTobacco control policies / Product affordability / Product availability / Consumer behavior / Tobacco consumption / Natural experiment / Japan / 購買行動 / タバコ / 自然実験
Outline of Research at the Start

喫煙は日本だけでなく、世界中で早期死亡や機能障害の主要なリスクであり、国民医療費や社会保障に大きな影響を与えている。本格的な喫煙規制政策を考える上で、消費者の喫煙行動の分析は欠かせない。本研究は、2010年から2014年までの一般消費者約5万人の詳細なタバコ購買データを用いて、タバコ規制政策が消費に及ぼす効果の検証を行う。定量分析の結果によって、より精緻な理論構築への貢献を行い、さらに将来の保健政策への含意を導く。

Outline of Final Research Achievements

Using large-scale nationally representative consumer panel data in Japan, this study examined the effects of a tax increase and restricting product availability on consumers' product choice and consumption of cigarettes. Regarding the effect of the tax increase, a short-term decrease in cigarette purchases was observed, but this reduction was associated with stockpiling prior to the tax increase. In addition, unlike previous studies, consumers did not switch to higher tar/nicotine products after the tax increase to compensate for losing nicotine levels because of reduced consumption. The adverse health effects remained the same. Regarding the effects of restricting product availability, we found that smokers not only purchased fewer cigarettes but also chose products with less tar and nicotine content. In contrast to tax increases, the effects of interventions that limit product availability can persist over time.

Academic Significance and Societal Importance of the Research Achievements

喫煙抑制のために世界中であらゆる政策介入が行われている。中でも、課税は喫煙を減らすための一般的で費用対効果の高い政策と考えられている。その一方、これらの増税政策の効果は短期的には大きいものの、長期的には必ずしも効果が持続しないことが分かっている。したがって増税は喫煙を減らすための万能薬ではなく、製品の入手制限など、長期的に喫煙量を減らす可能性のある政策も選択肢として検討する必要がある。そのような政策はこれまでほとんどなかったため、本研究の結果は今後のタバコ政策を考えるうえで重要な基礎的エビデンスを提供していると考えられる。

Report

(4 results)
  • 2021 Annual Research Report   Final Research Report ( PDF )
  • 2020 Research-status Report
  • 2019 Research-status Report
  • Research Products

    (8 results)

All 2021 2020 2019 Other

All Journal Article (2 results) (of which Int'l Joint Research: 1 results,  Open Access: 2 results,  Peer Reviewed: 1 results) Presentation (5 results) (of which Int'l Joint Research: 4 results) Remarks (1 results)

  • [Journal Article] Does Restricting the Availability of Cigarettes Reduce Smoking?2021

    • Author(s)
      Ryota Nakamura, Ying Yao
    • Journal Title

      HIAS Discussion Paper

      Volume: HIAS-E-108

    • Related Report
      2021 Annual Research Report
    • Open Access
  • [Journal Article] The educational gap in tar and nicotine content in purchases of cigarettes: An observational study using large-scale representative survey data from Japan2019

    • Author(s)
      Ying Yao, Ryota Nakamura, Nazmi Sari
    • Journal Title

      Preventive Medicine

      Volume: 129 Pages: 105828-105828

    • DOI

      10.1016/j.ypmed.2019.105828

    • Related Report
      2019 Research-status Report
    • Peer Reviewed / Open Access / Int'l Joint Research
  • [Presentation] Impact of Choice Set on Tobacco Consumption2020

    • Author(s)
      Ying Yao
    • Organizer
      The 6th Irdes-Dauphine AHEPE Workshop
    • Related Report
      2020 Research-status Report
    • Int'l Joint Research
  • [Presentation] Impact of Choice Set on Tobacco Consumption2020

    • Author(s)
      Ying Yao
    • Organizer
      行動経済学会
    • Related Report
      2020 Research-status Report
  • [Presentation] Impact of Choice Set on Tobacco Purchasing: Evidence from a Natural Experiment2019

    • Author(s)
      Ying Yao
    • Organizer
      2019 iHEA Congress
    • Related Report
      2019 Research-status Report
    • Int'l Joint Research
  • [Presentation] Impact of Choice Set on Tobacco Purchasing: Evidence from a Natural Experiment2019

    • Author(s)
      Ying Yao
    • Organizer
      Annual Australian Health Economics Society (AHES) Conference
    • Related Report
      2019 Research-status Report
    • Int'l Joint Research
  • [Presentation] Impact of Choice Set on Tobacco Purchasing: Evidence from a Natural Experiment2019

    • Author(s)
      Ying Yao
    • Organizer
      Workshop on Economics of Health,Inequality and Behaviour (WEHIB)
    • Related Report
      2019 Research-status Report
    • Int'l Joint Research
  • [Remarks] HIAS Discussion Paper Series

    • URL

      https://hias.hit-u.ac.jp/hias_dps/hias-e-108

    • Related Report
      2021 Annual Research Report

URL: 

Published: 2019-04-18   Modified: 2023-01-30  

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