| Project/Area Number |
19K13837
|
|---|
| Research Category |
Grant-in-Aid for Early-Career Scientists
|
| Allocation Type | Multi-year Fund |
|---|
| Review Section |
Basic Section 07090:Commerce-related
|
|---|
| Research Institution | Waseda University |
|---|
Principal Investigator |
姜 志清 早稲田大学, 商学学術院, 助手 (00779150)
|
|---|
| Project Period (FY) |
2019-04-01 – 2020-03-31
|
| Project Status |
Discontinued (Fiscal Year 2019)
|
| Budget Amount *help |
¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2020: ¥130,000 (Direct Cost: ¥100,000、Indirect Cost: ¥30,000)
Fiscal Year 2019: ¥390,000 (Direct Cost: ¥300,000、Indirect Cost: ¥90,000)
|
|---|
| Keywords | iconic design / luxury / brand |
|---|
| Outline of Research at the Start |
This research is to develop a mechanism clarifying brand symbolic value communication process via iconic design. This research is planned to be complicated within one year and phrased into 4 stages: literature review, exploratory research, experimental study and discussion and implication.
|
| Outline of Annual Research Achievements |
During this research period, I finished the literature review, set up the conceptual framework and conducted consumer surveys twice.
The first one committed to Macromill is the survey about the influence of iconic design on luxury hotel perception. It was done 2019.05 and cost 172,800JPY.
The second one is the survey about the influence of iconic product design on luxury watch brand perception. It was conducted by RAKUTEN Research in 2019.06 and cost 108,000JPY. These were totally taken 280,800JPY.
|
