Business strategy for locally branded agricultural products using function of intellectual properties
Project/Area Number |
20380145
|
Research Category |
Grant-in-Aid for Scientific Research (B)
|
Allocation Type | Single-year Grants |
Section | 一般 |
Research Field |
Agricultural information engineering
|
Research Institution | Tokyo University of Agriculture and Technology |
Principal Investigator |
SHIBUSAWA Sakae Tokyo University of Agriculture and Technology, 大学院・農学研究院, 教授 (50149465)
|
Co-Investigator(Kenkyū-buntansha) |
OGIWARA Isao 東京農工大学, 大学院・農学研究院, 教授 (80204113)
CHIBA Kazuhiro 東京農工大学, 大学院・連合農学研究科, 教授 (20227325)
NANSEKI Teruaki 九州大学, 大学院・農学研究院, 教授 (40355467)
KOJIMA Hiroaki 東京農工大学, 産官学連携・知的財産センター, 教授 (30334478)
|
Project Period (FY) |
2008 – 2010
|
Project Status |
Completed (Fiscal Year 2010)
|
Budget Amount *help |
¥19,370,000 (Direct Cost: ¥14,900,000、Indirect Cost: ¥4,470,000)
Fiscal Year 2010: ¥5,330,000 (Direct Cost: ¥4,100,000、Indirect Cost: ¥1,230,000)
Fiscal Year 2009: ¥4,940,000 (Direct Cost: ¥3,800,000、Indirect Cost: ¥1,140,000)
Fiscal Year 2008: ¥9,100,000 (Direct Cost: ¥7,000,000、Indirect Cost: ¥2,100,000)
|
Keywords | 農業情報 / 農業知財 / ブランド / 精密農業 / 農商工連携 / 農法特許 / 意志決定支援 / 販売力 / 社会実験 |
Research Abstract |
A concept of agro-wisdom robot and decision making process with agricultural informatics with the information of such soil mapping and farm work records. A food chain scheme was proposed for information-added produce and agro-medical foods based on the development of traceable technology in agricultural production and supply chain process. Honjo precision farming society a group of expert growers created branded-produce of fresh vegetables using intellectual properties and information technology. It was difficult to describe quantitatively the relationships among stakeholders, such as growers, wholesalers and retailers, in supply chains of fresh vegetables
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Report
(4 results)
Research Products
(46 results)